Senior Optimization Consultant

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Our team is a small and dynamic group that's growing. The Optimization Manager is responsible for improving the bottom lines of the world's top companies through conversion rate optimization, and the redesign of high-visibility sites, pages and experiences. The Optimization Manager is a senior role requiring an advanced marketing, technical and managerial skill-set. The Optimization Manager gains a deep understanding of our clients’ business goals and creates an optimization roadmap designed to significantly increase conversion rates. They lead a team of Analysts, Developers and Designers to help execute on the optimization roadmap. Optimization Managers must be comfortable building, defending and driving a business case in front of C-level executives on the marketing, technical and design sides of a client’s business. Optimization Solutions: • Methodologies: A/B testing, multivariate testing, segment-based targeting, behavioral targeting, display ad targeting, and landing page optimization • Verticals: Retail, Media, Financial Services, Lead Generation, Travel Responsibilities: • Mentor Analysts and provide constructive criticism around wireframing, creative, test setup, and customer communication skills • Gain an in-depth knowledge of a client's website architecture, online business model, and customer goals • Manage customer expectations appropriately and keep projects on schedule and within scope • Lead face-to-face brainstorming session with C-level executives on the marketing, technical and design sides of a client’s business • Build Optimization Plans using A/B testing, multivariate testing, segment-based targeting and behavioral targeting • Generate based on business / customer goals, analytics and best practices • Analyze large and detailed data sets in order to make recommendations around follow-up tests • Build detailed wireframes and manage their creative production in order to accomplish testing goals while adhering to a customer’s style guides • Manage Analyst and Development teams to diagnose and troubleshoot technical issues, ensure proper content display, and properly manipulate JavaScript, HTML and CSS • Manage multiple projects, with multiple remote teams, at one time • Interact frequently with clients via phone, email, and in-person • Deduce and present results, learnings and recommendations from tests • Provide regular status updates and quickly escalate potential issues • Work with leadership and sales teams to ensure client renewals Requirements: • Bachelor’s degree required • Experience presenting in front of large groups. Must be very comfortable in a client-facing role • 4+ years experience in online marketing, user experience, and/or user interface design • 2+ years creating wireframes and managing design comp creation • 2+ years crafting online marketing strategies across multiple industry verticals (retails, financial services, media, travel, lead generation, etc.) • Experience running A/B, multivariate and behavioral targeting tests • Management experience • You must have a passion for the web and creating delightful user experiences • Expert understanding of online marketing and web analytics • Intermediate JavaScript, CSS and HTML • Basic understanding of statistics. You must love data • Basic understanding of database management and APIs • Must be self-motivated, responsive, and dedicated to customer success • Exceptional organizational, presentation, and communication skills – both verbal and written • Demonstrated ability to learn quickly, be a team player, and manage change effectively • Extensive knowledge of Microsoft Office Special consideration given for – • Previous experience working with the Omniture Suite of products (SiteCatalyst, Test&Target, etc.) • Experience with observational customer research (listening labs, usability, eye tracking, etc.) read more