Senior Optimization Consultant

New York Full Time Live

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CSS HTML JavaScript UI Analyst BASIC C financial lead management microsoft Omniture production sales SiteCatalyst test testing usability wireframes
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Our team is a small and dynamic group that's growing. The Optimization Manager is responsible for improving the bottom lines of the world's top companies through conversion rate optimization, and the redesign of high-visibility sites, pages and experiences. The Optimization Manager is a senior role requiring an advanced marketing, technical and managerial skill-set.

The Optimization Manager gains a deep understanding of our clients’ business goals and creates an optimization roadmap designed to significantly increase conversion rates. They lead a team of Analysts, Developers and Designers to help execute on the optimization roadmap. Optimization Managers must be comfortable building, defending and driving a business case in front of C-level executives on the marketing, technical and design sides of a client’s business.

Optimization Solutions:
• Methodologies: A/B testing, multivariate testing, segment-based targeting, behavioral targeting, display ad targeting, and landing page optimization
• Verticals: Retail, Media, Financial Services, Lead Generation, Travel

Responsibilities:
• Mentor Analysts and provide constructive criticism around wireframing, creative, test setup, and customer communication skills
• Gain an in-depth knowledge of a client's website architecture, online business model, and customer goals
• Manage customer expectations appropriately and keep projects on schedule and within scope
• Lead face-to-face brainstorming session with C-level executives on the marketing, technical and design sides of a client’s business
• Build Optimization Plans using A/B testing, multivariate testing, segment-based targeting and behavioral targeting
• Generate based on business / customer goals, analytics and best practices
• Analyze large and detailed data sets in order to make recommendations around follow-up tests
• Build detailed wireframes and manage their creative production in order to accomplish testing goals while adhering to a customer’s style guides
• Manage Analyst and Development teams to diagnose and troubleshoot technical issues, ensure proper content display, and properly manipulate JavaScript, HTML and CSS
• Manage multiple projects, with multiple remote teams, at one time
• Interact frequently with clients via phone, email, and in-person
• Deduce and present results, learnings and recommendations from tests
• Provide regular status updates and quickly escalate potential issues
• Work with leadership and sales teams to ensure client renewals

Requirements:
• Bachelor’s degree required
• Experience presenting in front of large groups. Must be very comfortable in a client-facing role
• 4+ years experience in online marketing, user experience, and/or user interface design
• 2+ years creating wireframes and managing design comp creation
• 2+ years crafting online marketing strategies across multiple industry verticals (retails, financial services, media, travel, lead generation, etc.)
• Experience running A/B, multivariate and behavioral targeting tests
• Management experience
• You must have a passion for the web and creating delightful user experiences
• Expert understanding of online marketing and web analytics
• Intermediate JavaScript, CSS and HTML
• Basic understanding of statistics. You must love data
• Basic understanding of database management and APIs
• Must be self-motivated, responsive, and dedicated to customer success
• Exceptional organizational, presentation, and communication skills – both verbal and written
• Demonstrated ability to learn quickly, be a team player, and manage change effectively
• Extensive knowledge of Microsoft Office

Special consideration given for –
• Previous experience working with the Omniture Suite of products (SiteCatalyst, Test&Target, etc.)
• Experience with observational customer research (listening labs, usability, eye tracking, etc.) read more