Property Management Market Lead

Market Lead Property Management — Gainesville, FL

About Hackberry Lane

Hackberry Lane is a vertically integrated student housing owner-operator with 2,265 beds and $330M in real estate assets nationwide, with a strong concentration in the Southeast. We are a small, tight-knit team that is growing rapidly.

The Opportunity

We are looking for a scrappy, self-sufficient operator to lead our Gainesville market from the ground up. This is an early-stage market — several small student housing properties near the University of Florida, with very large growth expected over the next several years.

What You'll Do

Leasing & Occupancy

• Own the full leasing cycle for Gainesville assets — prospecting, touring, closing, and renewals
• Build relationships with Greek organizations, student groups, and campus networks that drive referral traffic
• Report on leasing pace and flag competitive dynamics to the home office

Operations & Maintenance

• Oversee daily operations in partnership with your Maintenance Supervisor — this is a hands-on role and you will be in the details
• Manage vendor relationships, coordinate routine R&M, and ensure unit turn quality meets Hackberry Lane standards
• Be the face of the property for residents and the point of escalation when issues arise

Market Development

• Build the local vendor and contractor network that will support a larger portfolio over time

Who You Are

• 3–5 years of experience in student housing or multifamily property management — prior experience in the SEC footprint is a strong plus
• Entrepreneurial mindset: comfortable operating without a full team around you, at least initially
• Solid leasing instincts and genuine comfort talking to students and parents
• Familiar with property management software; Entrata experience preferred
• Highly organized, responsive, and reliable — in a small market, you set the standard
• Low ego, team-first — you will work closely with the Hackberry Lane home office and need to communicate clearly and proactively

Compensation & Benefits

• Compensation: $70,000 to $95,000 with room to grow over time
• Benefits: Comprehensive health and dental care and generous paid time off
• Upside: Fayetteville is a market we intend to grow meaningfully. The person who builds this market has a real opportunity to grow with it — in team size, scope, and compensation

Hackberry Lane is an equal opportunity employer.