As a Marketing Specialistat Byrne Dairy & Deli, you will play a key role in driving sales performance, brand growth, and product availability across our retail network. This position partners closely with the Category Managers, Marketing Team, and Warehouse Operations to align purchasing decisions with promotional strategy, consumer demand trends, and revenue objectives.
You will leverage data analytics, market insights, and cross-functional collaboration to ensure the right products are in stock at the right time to support campaigns, seasonal initiatives, and evolving customer preferences. Your ability to interpret sales performance, identify growth opportunities, and proactively adjust inventory strategies will directly impact customer experience and overall profitability.
KEY RESPONSIBILITIES
1. Demand Planning & Sales Optimization
- Partner with Category Managers and Marketing to align inventory purchasing with promotional calendars, seasonal campaigns, and product launches.
- Analyze sales data, consumer trends, and market insights to forecast demand and identify growth opportunities.
- Support product assortment decisions that enhance brand positioning and drive incremental sales.
- Identify opportunities to introduce new or trending items that align with customer preferences and competitive positioning.
2. Strategic Procurement & Vendor Collaboration
- Collaborate with the Turn Buyer and vendors to ensure purchasing strategies support sales goals and margin objectives.
- Track supplier performance to ensure on-time delivery aligned with advertising and promotional campaigns.
- Maintain strong vendor relationships to support joint marketing initiatives, product launches, and special buys.
3. Inventory Analytics & Performance Reporting
- Monitor inventory levels in relation to sales performance, ensuring optimal in-stock rates while minimizing excess inventory.
- Analyze trends, promotional effectiveness, and product performance to inform future buying and marketing decisions.
- Develop reports that provide insight into inventory turnover, product profitability, and campaign performance.
- Present data-driven recommendations to Purchasing, Marketing, and Warehouse leadership to enhance revenue growth.
4. Cross-Functional Marketing Support
- Coordinate with Marketing to ensure featured products are adequately stocked ahead of campaigns.
- Support new store openings, seasonal resets, and planogram adjustments from a sales-driven perspective.
- Identify underperforming categories and recommend strategies to increase visibility and customer engagement.
QUALIFICATIONS
- Proficiency in Microsoft Office Suite, particularly Excel (data analysis, forecasting, reporting).
- Strong analytical mindset with the ability to translate data into actionable sales and marketing insights.
- Excellent communication and collaboration skills.
- Experience in purchasing, category management, marketing analytics, or retail operations preferred.
Sonbyrne Sales, Inc. is the convenience store division of Byrne Dairy. Since 1933, Byrne Dairy has been providing area families with fresh dairy products. We have grown from delivering to a few local homes to serving schools and colleges, hospitals, restaurants and convenience stores, and independent supermarkets and chains. The Byrne Dairy name has become familiar and is welcomed by millions of people.
We are passionate about making a positive impact on the communities we’re a part of and passionate about the quality of our product.
No matter what capacity they serve, everyone at Byrne Dairy is dedicated to customer service, honesty, learning and producing a quality product. We have 83 convenience stores throughout Upstate New York and are continually growing. If you have the experience we need and you would like to sell an old fashioned brand, we want to talk with you!
