Sales & Marketing

Job Opening: Sales & Marketing

Company: CFF Strength Equipment (CFF FIT)

Industry: Commercial Fitness Equipment

Employment Type: Full-Time

Location: On-site / Hybrid / Remote (as applicable)

About CFF Strength Equipment

CFF Strength Equipment specializes in commercial-grade fitness equipment. We buy, sell, refurbish, service, install, trade-in, and extract equipment for gyms, studios, schools, universities, and government facilities nationwide.

Our focus is on real value and real service, including:

● Just-off-lease commercial equipment

● Pre-owned and refurbished machines

● Parts, service, logistics, and full facility solutions

Accuracy, professionalism, and trust are non-negotiable at CFF.

Role Overview

The Sales & Marketing role is responsible for revenue-generating online sales, brand

representation, and customer communication across multiple platforms.

This is not an entry-level position and not just a listing job.

Candidates must already have e-commerce experience, strong technical ability, and a working understanding of AI as a productivity tool. Training will be provided on CFF systems and standards, but core skills must already exist.

This role directly impacts:

● Sales performance

● Customer trust

● Brand reputation

Core Responsibilities

Sales Platform Management

Manage and optimize listings across multiple platforms, including:

● eBay

● Amazon

● Facebook Marketplace

● Shopify (primary website platform)

● Instagram / TikTok (commerce-focused)

Daily Responsibilities

Product Listings

● Create accurate, high-quality product listings

● Write clear, SEO-conscious titles and descriptions

● Accurately document condition, specifications, and value

● Use basic HTML/CSS where required for formatting

● Cross-post and optimize listings per platform standards

Inventory & Data Management

● Maintain alignment between listings and actual inventory

● Prevent overselling across platforms

● Track inventory and listing status using Google Sheets

● Coordinate with warehouse and internal inventory systems

Content & Brand Messaging

● Create written content explaining:

● Why buy from CFF

● Commercial vs residential equipment differences

● Value of just-off-lease and pre-owned equipment

● Support SEO-driven and educational marketing efforts

Customer Interaction

● Respond to customer inquiries professionally and accurately

● Explain pricing, condition, shipping, and value

● Build trust before and after the sale

● Represent the CFF brand consistently

Required Experience & Skills (Non‐Negotiable)

Candidates must meet all of the following:

● Experience with at least two online sales or e-commerce platforms (eBay, Amazon, Facebook Marketplace, Shopify, etc.)

● Basic coding knowledge (HTML/CSS or similar)

● Strong familiarity with Google Sheets

● Filters

● Structured data entry

● Basic formulas

● Understanding of AI and how to use it effectively

● Writing and optimizing content

● Improving efficiency

● Refining prompts and validating outputs

● Strong written communication skills

● Self-motivated, reliable, and detail-oriented

● Strong troubleshooting and problem-solving skills

● Ability to learn through instruction, manuals, and self-guided research

● Comfortable working independently with minimal supervision

● High attention to accuracy and detail

Additional Required Qualifications

● Must be able to speak, read, and understand English

● Must be able to obtain required clearances

● CFF regularly works in schools and government buildings

● Valid driver’s license with a clean driving record

● Ability to pass a drug test

These requirements are mandatory for employment and continued assignment eligibility.

AI Usage Expectations

AI is a required tool in this role.

Employees must:

● Use AI to assist with drafting and optimizing listings and content

● Review, edit, and verify all AI-assisted work

● Be able to explain how and why AI was used

● Take full responsibility for the final output

Misuse of AI, automation without review, or inaccurate representation is treated as a performance issue.

Pay, Overtime & Probationary Period

Compensation

● Starting pay range: $18 – $30 per hour

● Based on experience, technical ability, and demonstrated performance

● Overtime pay for all hours worked over 40 hours per work week, in accordance

with applicable law

90-Day Probationary Period

All new hires begin with a 90-day probationary period.

This period is used to:

● Confirm the candidate is a good fit for CFF

● Confirm CFF is the right fit for the candidate

● Evaluate performance, reliability, and role competency

During this period:

● Employment may continue, end, or the employee may choose to leave

● This is an opportunity to demonstrate value and consistency

Performance during the first 90 days determines long-term hourly pay and role progression.

Benefits

Eligible employees may receive:

● Paid holidays

● Paid vacation / PTO after 90 days

● Partial health insurance reimbursement

● Steel-toe boot reimbursement up to $100 after 90 days

● DOT physical cost reimbursement, when required

Benefit eligibility is based on employment status and company policy.

Company Culture & Standards

CFF FIT is a Christian company.

While being Christian is not a requirement for employment, all employees are expected

to maintain high moral, ethical, and professional standards.

This applies to interactions with:

● Coworkers

● Customers

● Vendors

● Schools, government buildings, and client facilities

Workplace Expectations

● No cursing

● No lying or dishonest behavior

● No vulgar, inappropriate, or offensive jokes

● Respect for coworkers, customers, and client facilities

Failure to meet these standards may result in corrective action.

Hiring Process

Qualified candidates will be required to complete:

● A Sales & Marketing Skills Test

● A Google Sheets assessment

● An AI usage and editing evaluation

This process ensures candidates demonstrate real ability, not just resumes.

Legal & HR Disclaimers

● Equal Opportunity Employer (EEO):

CFF Strength Equipment is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, national origin, age, disability, genetic information, or any other protected status under applicable law.

● At-Will Employment:

Employment with CFF Strength Equipment is at-will, meaning either the employee or the company may terminate employment at any time, with or without cause or notice, in accordance with applicable law.

● Background, Drug, and Clearance Requirements:

Employment is contingent upon meeting applicable background, clearance, and drug-testing requirements as required by the role and client facilities.

● Job Description Disclaimer:

This job description is not intended to be all-inclusive. Duties, responsibilities,

and qualifications may change based on business needs.