Marketing Specialist

Marketing Specialist
Multi-Location Retail Brand | Raleigh, NC Area

A well-established, multi-location retail brand is looking for a Marketing Specialist to take ownership of day-to-day marketing execution. This role blends creative design, digital marketing, and in-store experience, giving you the chance to shape how customers engage with the brand at every touchpoint.

What You’ll Be Doing:

• Design and implement signage for promotions, product features, and seasonal campaigns
• Regularly walk stores to ensure marketing is fresh, relevant, and impactful
• Collaborate with department leaders to bring new ideas to life on the sales floor
• Create fliers, coupons, and in-store handouts that support campaigns and events
• Develop seasonal promotional materials that drive traffic and repeat visits
• Help plan and execute events, workshops, and classes that bring customers into the store
• Coordinate event logistics, including setup, materials, and in-store execution
• Contribute ideas to enhance customer engagement and increase attendance at events
• Design and send weekly email campaigns featuring promotions, tips, and upcoming events
• Maintain and update website content to reflect current promotions and offerings
• Support social media and digital marketing efforts to strengthen brand presence
• Build relationships with local organizations and partners to expand community reach
• Engage with customers across digital channels, maintaining a consistent brand voice

Why This Role Stands Out:

• Ownership without layers: You’ll run the execution side of marketing with real autonomy
• Creative meets tangible: Your work shows up in stores, online, and in the community
• Variety in your day: From design to events to digital, no two days look the same
• Direct impact on growth: Your work drives traffic, engagement, and revenue

Your Toolkit:

• Adobe Creative Cloud (especially Illustrator)
• Social media and digital advertising platforms
• Graphic Design and Visual Storytelling
• Event planning and coordination
• Email marketing tools such as Mailchimp
• Website builders (e.g., Wix, Webflow, or similar)
• Project management tools like Asana
• Experience with large-format printing