Salesforce Marketing Cloud

Title: Applications Programmer-Salesforce Marketing Cloud

Location: Baltimore, MD

Responsibilities:

• Configure and support Salesforce Marketing Cloud, including Email Studio, Journey
• Builder, Automation Studio, Content Builder, and Mobile Connect (SMS)
• Assist with SMS enablement, including short code acquisition support, keyword configuration, opt-in/opt-out management, and compliance alignment
• Develop automated journeys, triggered sends, and scheduled communications across email and SMS
• Build and maintain data extensions, SQL queries, and audience segmentation
• Implement dynamic and personalized content using AMP script
• Support integrations between Marketing Cloud and State of Maryland systems
• Troubleshoot campaign, SMS, data, and automation issues
• Follow State of Maryland governance, security, privacy, and approval processes
• Produce basic technical documentation and support knowledge transfer

Minimum Qualification:

• A minimum of three (3) years of experience in Salesforce Marketing Cloud development.
• Hands-on experience with AMP script and SQL in Marketing Cloud.
• Experience implementing or supporting SMS messaging, including consent management.
• Familiarity with regulated or public-sector environments (PIl, compliance, security).
• Ability to work effectively in a staff augmentation role under state direction.
• Experience with Mobile Connect, SMS compliance, and short code provisioning processes.
• Experience supporting government agencies or health organizations.
• Knowledge of accessibility standards (c.g., WAG / Section 50g).
• Experience integrating Marketing Cloud with Salesforce.

Preferred Qualification:

• A minimum of five (5) years of Salesforce experience in Marketing Cloud development.
• Salesforce Marketing Cloud Developer or Consultant certification.
• Experience with Mobile Connect, SMS compliance, and short code provisioning processes.
• Experience supporting government agencies or health organizations.
• Knowledge of accessibility standards, e.g., WCAG / Section 508.
• Experience in integrating Marketing Cloud with Salesforce CRM.
• Salesforce Marketing Cloud Developer or Consultant certification.