Director, Global Performance Marketing

This senior leadership role sits at the center of global growth strategy, responsible for defining and scaling performance marketing across key digital channels including paid search, paid social, display, and emerging platforms. The position drives full-funnel customer acquisition strategy, ensuring efficient and measurable growth across multiple regions. It combines strategic ownership with hands-on leadership, balancing investment decisions, experimentation, and optimization at scale. You will partner closely with Brand, Product Marketing, Analytics, and Revenue Operations to build integrated campaigns that maximize ROI and pipeline contribution. This role is highly visible and plays a critical part in shaping global demand generation and customer acquisition efficiency. It requires a leader who thrives in data-driven environments and can translate insights into scalable growth strategies.

Accountabilities:

• Define and own the global performance marketing strategy, including channel mix, audience segmentation, and investment frameworks across paid media platforms.
• Lead annual and quarterly planning, budgeting, forecasting, and performance optimization to maximize efficiency and growth outcomes.
• Oversee execution across paid search, paid social, display, video, and programmatic channels, ensuring consistent performance across regions.
• Develop scalable testing frameworks for creative, messaging, targeting, and landing page optimization to improve conversion and ROI.
• Partner with regional marketing leaders to ensure local execution aligns with global strategy and business priorities.
• Establish performance measurement standards including CAC, LTV:CAC, ROI, and pipeline contribution tracking.
• Collaborate with Analytics and Revenue Operations to build attribution models, dashboards, and data-driven decision systems.
• Lead agency and platform relationships, driving innovation and identifying new growth opportunities.
• Build and lead a high-performing global team of performance marketers, analysts, and channel specialists.

Requirements:

• 10+ years of experience in performance marketing, growth marketing, or digital acquisition with measurable impact at scale.
• Proven experience managing large global media budgets and optimizing for efficiency and ROI.
• Strong expertise in paid media ecosystems (Google, Meta, LinkedIn, YouTube, programmatic platforms).
• Deep analytical capability with experience in forecasting, data modeling, and performance measurement.
• Experience working with attribution systems, marketing analytics tools, and CRM platforms such as Salesforce or Marketo.
• Strong leadership background, including building and scaling high-performing, multi-region teams.
• Excellent communication and stakeholder management skills across executive and cross-functional partners.
• Bachelor's or Master's degree in Business, Analytics, Statistics, Computer Science, or a related field.
• Experience collaborating with Finance, RevOps, Product Marketing, and Data Science teams is highly valued.

Benefits:

• Competitive base salary ranging from $190,000 to $280,000, plus bonus and equity opportunities
• Comprehensive health coverage including medical, dental, and vision insurance
• 401(k) retirement plan with employer contributions
• Employee Stock Purchase Program (ESPP)
• Paid time off including 20 vacation days and 12 company holidays
• Flexible hybrid/remote working approach with global collaboration opportunities
• Professional development in a high-growth, data-driven environment
• Access to advanced marketing tools, AI-driven platforms, and experimentation frameworks.