Director, Paid Growth Marketing

Presented by Mokka, a specialist recruitment agency acting on behalf of Mokka Labs.

About Mokka Labs

Talkiatry is seeking a Director of Paid Growth Marketing to lead and innovate our patient acquisition strategies. This pivotal role involves operating as both a hands-on expert and a strategic owner, scaling effective initiatives, rigorously evaluating new opportunities, and strengthening the paid growth function as the business expands. You will be accountable for performance against critical CAC and acquisition volume targets, significantly influencing company-level growth planning and executive decision-making within a high-growth healthcare environment.

What You'll Do

• Own and manage the paid investment strategy against CAC, bookings, and visit volume goals.
• Build rigorous weekly and monthly forecasts and pacing models, and develop bottom-up acquisition models for annual planning.
• Oversee and integrate the full paid portfolio across in-house digital channels (Meta, Google, TikTok, Reddit, Affiliate, Zocdoc) and agency-supported offline channels (Podcasts, CTV).
• Design and operationalize structured testing roadmaps across ads, landing pages, audiences, and creator-driven content.
• Synthesize insights across attribution, incrementality testing, media mix modeling, and platform-level data to inform portfolio investment decisions.
• Lead, grow, and develop a high-performing paid team, building systems and processes that scale with the business.

What We're Looking For

• 8–10+ years leading revenue-driving paid B2C acquisition programs, with direct accountability for CAC and acquisition volume targets.

Great to Have

• Experience allocating significant paid budgets across in-house digital channels (e.g., Meta, Google, TikTok, Affiliate) and integrating agency-supported offline channels (e.g., CTV, podcasts) into a unified portfolio strategy.
• Strong forecasting discipline, with experience building bottom-up acquisition models to inform annual planning, including sizing opportunities, modeling tradeoffs, and refining recommendations through cross-functional feedback.
• Experience operating in multi-method measurement environments (e.g., attribution + MMM + incrementality) and making confident budget recommendations under imperfect signals.
• Deep, hands-on analytical fluency; you build and manipulate models in Google Sheets/Excel, work directly in BI tools, and use SQL (or similar querying tools) to interrogate and pressure-test performance data.
• A demonstrated ability to incubate and scale new growth vectors, advocating for high-conviction ideas and integrating successful pilots into the core media mix.
• A track record of designing and operationalizing creative testing roadmaps across ads and landing pages, integrating creators strategically, and tying creative strategy directly to measurable performance outcomes.
• Strong executive communication skills with the ability to clearly articulate and defend investment recommendations.
• Demonstrated ability to build and develop high-performing teams.

Bonus Points

• Deep hands-on experience running offline channels (e.g., TV, audio, OOH).