Go-to-Market Business Lead
Business Lead For Go-to-Market Strategy
Join Freddie Mac as our next Business Lead for Go-to-Market Strategy and support our transformational shift from product-centric to account-based marketing within our Single-Family Division in McLean, VA. This is an outstanding opportunity to execute innovative go-to-market strategies, driving our mission to make homeownership and rental housing more accessible and affordable. As a key contributor, you will support the direction of account-based marketing efforts and successfully implement initiatives that resonate with targeted customer segments.
In this role, you will serve as a trusted advisor to sales and product teams to design and implement go-to-market strategies that align with Single-Family's priorities and objectives, advancing company goals through targeted account-based marketing approaches. Your expertise will combine organizational insight with customer-centric methodology, supporting our teams and key accounts through strategic transformation.
Your expertise will be instrumental in driving these efforts:
- Account-Based Marketing Implementation: Support organizational pivot from product-focused to account-centric marketing strategies, execute customer segmentation frameworks, implement targeted messaging strategies for key account segments, and develop personalized value propositions that drive account engagement.
- Go-to-Market Execution: Execute comprehensive go-to-market strategies, support account-specific customization, implement rollout plans, track adoption metrics, and identify optimization opportunities across target customer segments.
- Sales Enablement & Performance Support: Develop sales toolkits tailored to account-based selling methodologies, support internal readiness training on customer-centric approaches, track measurable business outcomes for account initiatives, and monitor adoption metrics while identifying improvement opportunities.
- Change Management Support: Adapt quickly to changing market priorities while maintaining consistent value delivery to strategic accounts, implement flexible processes supporting account-based operations, support organizational change initiatives, and help manage communications during transformation periods.
- Cross-Functional Partnership: Collaborate with Product, Sales, Distribution, Communications, Customer Experience, Customer Education, and Strategic Operations teams to support product development alignment with account-specific market needs, ensuring successful launches through coordinated account-based campaigns.
Qualifications:
- Bachelor's Degree or equivalent experience in Business, Marketing, Communications, or related field
- 8+ years of relevant go-to-market and account-based marketing experience with demonstrated success in customer-centric initiatives
- 3+ years of change management experience supporting organizational initiatives in business environments
- Experience using data analytics, CRM systems, and marketing automation platforms across digital and traditional channels
- Strong customer service orientation along with outstanding written and verbal communication, presentation, and reporting skills
- Demonstrated experience collaborating with executives, cross-functional teams, and supporting change across business audiences and platforms
- Proven ability to execute account-based marketing objectives, support strategic implementation plans, and deliver high-quality results with measurable outcomes
- Experience or knowledge of mortgage industry, financial services, or regulated B2B environments is a plus
- Certification or knowledge of change management frameworks or account-based marketing platforms is a plus
Keys to Success in this Role:
- Passion for customer-centric strategy and account relationship building
- Leverage data insights to support market trend analysis and customer needs assessment
- Talent for translating complex go-to-market concepts into clear, actionable plans and executable initiatives
- Drive accountability and attention to detail in project execution
- Navigate organizational change with confidence and strategic thinking