Chief Marketing Officer

Chief Marketing Officer (CMO)

South Florida | Relocation Package Available

A PE-backed international D2C consumer brand scaling past $100M is searching for a CMO to own the full growth engine. This is a true marketing P&L role — full accountability for acquisition, retention, and LTV across a proven subscription model. The brand has product-market fit and real velocity. The mandate is to scale it further under PE sponsorship with the resources to do it right.

What You'll Own

• The full D2C growth stack: acquisition, conversion, retention, and LTV optimization
• Brand equity and direct-response performance marketing — both matter here
• Core KPIs: CAC, ROAS, AOV, LTV, churn, and contribution margin
• A cross-functional org spanning performance, creative, and lifecycle
• Direct reporting line to executive leadership and PE sponsors

What the Role Requires

• 10+ years in marketing; 5+ at VP or above
• D2C subscription experience — recurring revenue models, not one-time purchase
• P&L ownership with a track record of scaling profitably
• Deep fluency across paid media, creative, lifecycle, growth, and analytics
• A player-coach: strategic thinker who still gets in the work