Marketing & Brand Perception Consultant

Our client is seeking a Marketing & Brand Awareness Consultant to lead a strategic market‑perception initiative focused on understanding how the bank is viewed across multiple professional segments. This consultant will conduct structured interviews, analyze qualitative insights, and deliver recommendations that strengthen their brand positioning within the U.S. market - particularly in Chicago.

This is a contract opportunity that is onsite in Chicago as needed.

RESPONSIBILITIES:

• Lead a comprehensive brand perception study to understand how the client is viewed by different segments of the professional workforce.
• Conduct structured interviews across three defined talent categories:
• Develop interview frameworks, questionnaires, and discussion guides tailored to each audience segment.
• Gather, synthesize, and analyze qualitative data to identify trends, perceptions, strengths, and gaps in brand awareness.
• Benchmark the brand perception against competitors in the financial services and fintech landscape.
• Provide actionable insights and strategic recommendations to enhance employer brand visibility, market positioning, and candidate engagement.
• Present findings to leadership through reports, presentations, and stakeholder briefings.
• Collaborate with internal teams (Talent Acquisition, HR, Marketing, and Communications) to translate insights into brand‑building strategies.

QUALIFICATIONS:

• Experience in marketing, brand strategy, market research, or employer branding.
• Background in financial services, banking, fintech, or professional services strongly preferred.
• Strong qualitative research skills, including interviewing, data synthesis, and insight generation.

Pay: 35-40/hr (flexible)