Marketing & Social Media

Job Description:

• Develop blog posts, Twitter threads, and external content to enhance Semiotic's presence.
• Support leadership's personal brand and translate technical concepts into developer-friendly narratives.
• Distill technical updates into clear messaging, refine positioning, and assist in blog posts and announcements.
• Optimize content for discoverability (SEO for technical topics) and clarity.
• Manage and grow company and leadership Twitter presence.
• Maintain and update our Webflow-based website, ensuring messaging stays current.
• Support basic visual content creation (Figma, Canva) or multimedia assets for blog posts and social media.
• Handle media outreach, press inquiries, and thought leadership opportunities, including podcasts, guest posts, and speaking engagements.

Requirements:

• 3-7 years in content marketing, product marketing, or developer relations marketing.
• Strong writing skills (blog posts, Twitter threads, messaging).
• Experience with social media and PR (Twitter, media relations, speaking opportunities).
• Comfortable working with technical teams and translating complex topics into engaging content.
• Crypto/Web3 familiarity is a plus but not required.
• Proactive and independent—able to take ownership in a dev-heavy, low-structure environment.