Manager, Promotional Marketing

About Wakefern

Wakefern Food Corp. is the largest retailer-owned cooperative in the United States and supports its co-operative members' retail operations, trading under the ShopRite, Price Rite, The Fresh Grocer, Dearborn Markets, and Gourmet Garage banners.

Employing an innovative approach to wholesale business services, Wakefern focuses on helping the independent retailer compete in a big business world while providing services including innovative technology, private label development, and best-in-class procurement practices.

About You

Summary

The Manager, Promotional Marketing leads the development, execution, and optimization of promotional strategies across circular, digital, and in-store channels for The Fresh Grocer, Fairway, and Gourmet Garage banners. This role ensures alignment across merchandising, marketing, sales planning and advertising to deliver cohesive campaigns that drive sales and customer engagement. This position holds accountability for both the financial performance of promotional investments, including coupon budget ownership, and the effectiveness of customer-facing programs in driving store traffic, engagement, and sales.

Essential Functions:

Circular & Promotional Planning

• Lead development and execution of weekly circular strategy, ensuring offers and messaging drive customer traffic and in-store sales
• Own the effectiveness of the circular as a primary customer-facing vehicle, driving engagement, trips, and value perception
• Ensure alignment of promotional storytelling across circular, digital, and in-store channels to deliver a seamless customer experience
• Coordinate cross-divisional promotional planning to maintain consistent, relevant, and competitive offers

Coupon Strategy & Budget Management

• Own the development, management, and execution of the banner specific coupon budget
• Consult annual budget build process across divisions and initiatives
• Allocate and manage coupon investments to balance sales lift, customer value, and financial performance
• Accountable to coupon spend against budget, identifying risks, variances, and optimization opportunities
• Design coupon programs that drive incremental customer trips, strengthen loyalty, and enhance value perception

Cross-Functional Leadership

• Serve as central leader aligning Sales Planning, Merchandising, Advertising and Marketing
• Drive decision-making balancing sales goals, marketing priorities, and operational feasibility
• Lead cross-functional meetings to align priorities and resolve issues
• Influence stakeholders to ensure adoption of standards and strategies
• Ensure promotional strategies deliver both financial results and increased customers

Performance & Analytics

• Measure promotional impact on customer traffic, sales lift, and engagement
• Evaluate coupon performance against budget and ROI
• Provide recommendations to improve financial outcomes and customer impact
• Present insights to leadership to guide future strategy

Program Execution

• Own end-to-end execution of promotional programs across all channels
• Ensure accuracy, consistency, and alignment in all customer-facing materials
• Drive continuous improvements in processes and workflows
• Resolve cross-functional issues quickly to maintain execution timelines

Team Leadership & Development

• Provide direction, prioritization, and accountability for the team
• Coach team members to enhance analytical and business capabilities
• Foster a culture of ownership, accountability, and continuous improvement

Additional Functions

Data Management & Reporting

• Prepare executive recaps and summaries for leadership
• Analyze sales data and identify trends and opportunities
• Support development of marketing initiatives

Qualifications

• Bachelor's degree in Marketing, Business, Finance, or related field
• Experience in retail marketing, sales planning, or merchandising
• Strong analytical, communication, and leadership skills
• Ability to manage multiple initiatives in a fast-paced environment

Physical Demands and Work Environment:

• Ability to sit/stand in front of a computer for long periods of time.
• Ability to participate in retail store visits
• Ability to travel as required

About The Work

This job description is intended to set forth the general nature and essential duties and responsibilities of the work performed by associates for this position.It may not contain a comprehensive inventory of all duties, responsibilities, and qualifications required of associates to do this job. Associates may be assigned additional responsibilities as necessary. The Company reserves the right to revise this job description at any time and to require associates to perform other tasks as circumstances or conditions of its business, competitive considerations or the work environment changes.This document describes the position currently available and is not an employment contract.

To perform this job successfully, an individual must be able to perform each essential function satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. If requested, reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

The position covered by this Job Description is expressly declared to be "at will," meaning Wakefern has the right to terminate the incumbent's employment at any time, with or without cause. Any written or oral promises or representations to the contrary are expressly disavowed and should not be relied upon by any associate. Any change to this "at will" employment status must be in writing and signed by the Vice President of Human Resource.