AI Search & Performance Marketing Specialist
AI Search & Performance Marketing Specialist
Location: Orlando, FL (Hybrid preferred)
Employment Type: Full-time
Salary: $75,000-$85,000
About the Company
Our client is a well-established and growing organization in the consumer products and services space, known for delivering innovative solutions that improve quality of life for its customers. With a strong national presence and a collaborative team environment in the Orlando area, the company is focused on evolving its marketing strategy to stay ahead of digital trends, including the rapidly changing landscape of AI-driven search and discovery.
About the Role
We're looking for a strategic and hands-on AI Search & Performance Marketing Specialist to help shape the future of how this organization shows up across both traditional and emerging search platforms.
This is a unique opportunity to step into a newly defined role centered around AI-driven search visibility. You'll play a key role in optimizing how the brand appears across platforms like Google AI Overviews, ChatGPT, and other AI-powered discovery tools, while also supporting broader SEO and paid media efforts (Google and Bing).
If you're someone who thinks beyond traditional SEO and understands how AI is changing the way people search and discover content, this role offers the chance to make a real impact.
What You'll Do
- Develop and execute strategies to improve visibility across AI-powered search platforms and tools
- Optimize content and campaigns for both organic (SEO) and paid (PPC - Google and Bing) performance
- Identify opportunities to enhance presence within AI-generated search results and recommendations
- Collaborate with internal marketing team members across SEO, PPC, and content
- Stay ahead of trends in AI, search, and digital marketing innovation, bringing new ideas and strategies to the table
- Analyze performance data and continuously refine strategies to improve reach and engagement
- Help define best practices as the company builds its approach to AI-driven marketing
What We're Looking For
- Experience in SEO, PPC (Google and Bing), or performance marketing, with a strong understanding of search strategy
- Exposure to or strong interest in AI-driven search, content discovery, or emerging marketing technologies
- Ability to think both strategically and tactically—you can build the plan and execute it
- Strong analytical mindset with experience using performance data to guide decisions
- Collaborative approach and ability to work cross-functionally within a marketing team
- Comfort operating in a fast-evolving, undefined space where experimentation is encouraged
Work Environment
- Hybrid schedule based in the Orlando area (preferred)
- Onsite onboarding, with flexibility after ramp-up
- Team operates on a flexible, four-day workweek structure
Why This Role
- Opportunity to work on the cutting edge of AI and search
- High visibility role with the ability to shape a new function within the business
- Collaborative and supportive team environment
- Flexibility and work-life balance built into the culture