Marketing Manager - Java House Cafes

About the Role

Java House Cafés is seeking a strategic, hands-on Marketing Manager to lead integrated marketing efforts across 13+ company-owned cafés as well as our licensed café operations. This role is responsible for building and executing marketing plans that drive consumer acquisition, brand loyalty, and both in-store and digital engagement. The ideal candidate is both creative and analytical, comfortable-owning campaigns end-to-end, and thrives in a fast-paced, growth-focused environment.

Key Responsibilities -

Campaign Planning & Execution

• Own and manage the seasonal marketing calendar (Winter, Spring, Summer, Fall), including drink launches, national holidays, and IndyCar-related activations.
• Develop and execute localized, store-specific promotions to increase transactions, trial, and guest frequency.
• Partner with operations and product teams on marketing for new menu items and limited-time offers.

Loyalty & App Marketing

• Oversee loyalty program structure and reward strategies using the Craver platform and Square ecosystem.
• Build and launch segmented push notifications, email campaigns, and SMS marketing targeting specific user behaviors and locations.
• Drive app acquisition and conversion using paid campaigns, in-store signage, and promotional incentives.
• Manage in-app promotions (e.g., double-point days, tier bonuses) aligned with seasonal and event marketing plans.
• Collaborate with the development team to test new app features, ensure POS integration, and manage QA.
• Monitor app analytics (downloads, retention, redemption rates) and run A/B tests to optimize messaging and user experience.
• Collect user feedback and work cross-functionally to enhance app performance and guest retention.

Graphic Design & Project Management

• Develop clear creative briefs for campaigns and product launches, outlining objectives, audiences, key messages, and deliverables.
• Act as the primary liaison between marketing, operations, and design teams to ensure alignment with brand guidelines.
• Create and manage project timelines, assign tasks, and ensure all assets are delivered accurately and on time.

Menu & POS Management

• Manage POS updates for new drinks and menu items, ensuring accuracy of pricing, descriptions, and system integration.
• Manage digital menu board assets and drive-thru menu board assets, ensuring content is current, on-brand, and optimized for guest clarity and conversion.

Digital Advertising & Performance Reporting

• Manage paid advertising budgets on Meta and TikTok, with an emphasis on geo-targeting to drive app downloads and café traffic.
• Build creative briefs for ad campaigns, update copy and assets based on performance insights, and manage A/B testing.
• Provide monthly and quarterly reporting on key KPIs, including sign-ups, redemptions, sales impact, and campaign ROI.

Online Listings & Reputation Management

• Maintain accurate Google Business Profile and Yelp listings for all café locations, including hours, imagery, and menus.
• Respond to customer reviews in a timely, professional manner while maintaining brand tone.
• Monitor review trends and escalate operational or service-related insights to internal teams.
• Coordinate periodic photos and videos to enhance listing visibility and customer engagement.

Qualifications

• 3-5+ years of experience with a proven track record leveraging marketing within the restaurant/QSR space to drive sales, increase transactions, and strengthen guest loyalty
• Experience with loyalty platforms, mobile app marketing, and digital advertising
• Strong project management and communication skills
• Ability to analyze data, interpret insights, and present findings to leadership
• Proficiency in Meta Ads Manager, TikTok Ads, Google Business tools, and POS systems (Square experience is a plus)