ECOMMERCE & MARKETING COORDINATOR
About Us
Greenwich St. Jewelers is an award-winning, jewelry boutique located in the heart of Tribeca, NY with a personally curated selection of fine & fashion jewelry, plus unique and one-of-a-kind engagement rings. We are experts in custom design & jewelry repair/restoration with a workshop on premises.
As a family business celebrating our 50th year in the industry, we lead with our heads and our hearts. Our greatest joy is the feeling of unearthing something unexpectedly delightful for a customer. We believe jewelry isn't just something you own, it's something that becomes part of who you are. We're proud to help our clients discover their new favorite part of themselves.
Position Summary
We are seeking a detail-oriented Ecommerce & Marketing Coordinator to support the execution and optimization of Greenwich St. Jewelers' digital commerce experience across Shopify Plus, Email, and SMS. This role is responsible for site merchandising, campaign briefing, creative coordination, reporting, and cross-functional project management across ecommerce and marketing initiatives.
The ideal candidate combines strong operational rigor, creative sensibility, and analytical thinking, with hands-on experience in Shopify Plus and lifecycle marketing platforms such as Klaviyo. They are highly organized, proactive, and comfortable managing multiple priorities in a fast-paced luxury retail environment.
This is an
on-site role requiring 5 days per weekin our New York City office.
Core Responsibilities
Site Strategy & Experience
Own upload, strategy, and briefing for all site assets, working with the Graphic Designer, Ecommerce & Marketing Director, and Developers (if needed) to ensure assets are on-brand and optimized for mobile and desktop
Leverage data and Shopify knowledge to translate strategic direction from the Ecommerce & Marketing Director into high-impact site experiences for key moments (Holiday, Sale, Collaborations, etc.)
Own weekly and monthly site performance and merchandising reporting, providing thoughtful analysis and actionable recommendations
Ensure press and promotional mentions are reflected on-site via appropriate badges and merchandising
Site Maintenance
Create, merchandise, and maintain all collection pages, including monthly audits of designer and Top Nav collections for accuracy and relevance
Conduct weekly site and merchandising audits to ensure PDPs have complete web descriptions, product details, imagery, and supporting assets
Update photos for alternate metals as needed
Email & SMS Responsibilities
Owns monthly creative briefing process for Email Campaigns, Flows, and SMS
Writes copy, selects imagery, and communicates image requests to in-house photographer
Solicits feedback from Ecommerce & Marketing Director and works closely with graphic designer on edits
Owns A/B testing, send times, and segmentation strategy
Owns reporting and data analytics for Email Campaigns, Flows, and SMS
Photography Responsibilities
Assess styled and on-model shot needs for upcoming site and email assets and submit requests to the Social Media Coordinator
Add SKUs with missing imagery to the shot list weekly
Pull product and organize trays by designer ahead of shoots
Return jewelry to the appropriate display, tray, or bin post-shoot
Receive web-ready alt-view folders once complete
Upload new imagery to PDPs and adjust image order so model alt views appear first
Third-Party Management
Create, assign, and follow up on all developer tickets covering new feature requests, visual issues, promotions, site updates, new themes, and ongoing enhancements
Attend all Digital Agency meetings with the Ecommerce & Marketing Director, leveraging time to address high-priority initiatives and outstanding requests
Execute all agency-recommended site updates with Ecommerce & Marketing Director approval
Monitor digital project execution to ensure initiatives progress according to timelines and roadmap
Own site updates required to support SEO and Paid Media initiatives, including collection creation, merchandising, and providing linking destinations
Coordinate cross-agency communication and initiatives to ensure alignment and timely execution
Provide linking direction, create collection pages, and optimize merchandising for Email Marketing
Qualifications & Skill Summary
At least 3 years of professional, non-internship experience required
Advanced Shopify Plus experience across product uploads, variants, collections, merchandising, and PDP optimization
Strong understanding of e-commerce merchandising and UX best practices
Hands-on experience briefing and supporting Email and SMS campaigns and flows
Advanced Klaviyo experience across segmentation, scheduling, and reporting
Strong analytical and reporting skills across site performance, Email, and SMS
Working knowledge of SEO best practices for e-commerce content and structure
Experience collaborating with developers, agencies, and cross-functional teams
Strong project management skills across multiple priorities and deadlines
Programs & Platforms
Advanced Shopify Plus -
RequiredAdvanced Klaviyo -
RequiredMicrosoft Office
Google Workspace
Project management platforms: Asana, Basecamp
Google Analytics, Shopify Analytics, Klaviyo Analytics, Microsoft Clarity
Adobe Photoshop
Salary & Benefits
Annual Salary $70,-75,000
15 paid vacation days and 5 sick/personal days per year
Medical/Dental/Vision for employee
G.St covers 75% of cost
Flex Spending Account
Commuter Spending Account
401k with matching (eligible after 1 year of employment)
Employee Discounts for Self Purchases
Greenwich St. Jewelers is an Equal Opportunity Employer. We are a company that employs a diverse group of people from many cultures and gender expressions. We take affirmative action to ensure equal opportunity for all applicants without regard to age, race, color, religion, sex, sexual orientation, gender identity, national origin, disability, Veteran status, or other legally protected characteristics.