Marketing Lead

Company Description

Thorbase is building an inference provider powered by idle compute from datacenters worldwide. We aggregate these resources to deliver the most cost-effective tokens on the market, redefining scalability for global computational needs.

Role Description

B2B

• Own positioning and messaging for technical buyers
• Ship credible marketing assets: cost comparisons, benchmarks, migration stories, case studies, and content
• Build enterprise relationships: support conversations with larger buyers, demos, one-pagers, follow-up materials, working with the founder as needed

B2C

• Own consumer growth: positioning, landing experience, launch campaigns, and creator/social tests aimed at user growth.
• Run campaigns and channels: blog/SEO, X, newsletters/creators, community presence (e.g. HN, Reddit, dev/AI spaces), and partnership outreach
• Run disciplined experiments; learn fast without sacrificing brand quality.

Ideal candidate:

• 2+ years in marketing/growth, ideally B2B tech (API, SaaS, infrastructure, or AI products).
• Ability to systemise marketing/sales
• Strength across content, campaigns, and relationships
• Comfort selling a technical product to technical buyers (you don't need to be an engineer, but you should be able to talk to engineers and understanding API docs).
• Experience with both bottoms-up adoption and helping close larger B2B deals (even if you haven't run a full enterprise marketing team).
• Bonus: consumer app growth, creator/newsletter campaigns, or AI/developer community credibility

Not the right fit:

• You only do brand or performance marketing without technical product sense
• You want a big agency and mature martech on day one

Compensation

• Full-time, remote-friendly
• Base salary: 80k-100k
• Equity options available depending on experience