Digital Marketing Associate

Job Overview

Be Strong International isseekinga highly capable Digital Marketing Associate who can own and execute the organizations digital marketing systems, campaigns, and engagement strategy. This roleis responsible fordriving measurable growth in audience engagement, lead generation, and program participation through effective use of CRM platforms, marketing automation, SEO support, and digital campaigns. The ideal candidate understands how to translate strategy into execution while using data, systems, and AI tools to improve performance over time.

This is a hands-on role for someone who is both technical and strategic, with strong experience in CRM management, automated workflows, digital campaigns, and web analytics. This position works closely with Marketing, Communications, Programs, and Development to ensure all digital engagement efforts are aligned and effective. This role does not leadbrandstrategy or mediarelations, butplays a critical role in executing andoptimizinghow audiences experience and engage with Be Strong digitally.

Manager to list the top 5 critical duties for this role(these will be used to qualify/measure a new hire during their probationary performance review).

1. CRMStrategy and Lifecycle Management:Own andoptimizeCRM platforms including HubSpot andGoHighLevelto support the full audience journey from awareness to engagement to retention. Build segmentation strategies, manage pipelines, and ensure systems support marketing, programs, events, and development goals.

2. Marketing Automation and Funnel Optimization:Design and manage automated workflows, email sequences, and engagement funnels that drive conversions and participation. Continuously test and improve performance through structured testing and data insights.

3. Digital Campaign Execution and Lead Generation:
Execute digital campaigns that generate qualified leads for programs, events, and initiatives. Manage landing pages, registration systems, and follow-up processes to ensure a seamless user experience and strong conversion rates.

4. SEO, Web Analytics and Performance Reporting:Support SEO efforts and monitor website and campaign performance using tools such as Google Analytics, Google Search Console, and CRM dashboards. Track traffic, user behavior, conversions, and engagement trends, andprovideactionable insights to improve results.

5. Social Media Engagement & Digital Engagement Support:Execute day to day social media and digital engagement activities, including publishing content, monitoring engagement, and reporting on performance aligned with approved messaging and campaigns.

Additional Responsibilities and Duties:

CRMandMarketingSystems:

• Serve as the system owner forthe CRM platforms includingGoHighLevel.

• Configure andmaintainpipelines,workflows,forms,automations,paymentprocessing,integrationsand user permissions.

• Maintain clean andaccuratedata through audits, deduplication, and system governance.

• Support internal teams with CRM usage,dashboardandanalyticsreporting,engagementworkflowsand back-end support.

• Ensure audience journeys are properly tracked andoptimizedacross systems.

EmailMarketing and Automation

• Build and deployemail campaigns,newsletters, announcements, andautomated sequences.

• Maintain campaign calendars andensuretimelyexecution of workflows.

• Track and report email performance metrics.

• Manage segmentation, testing, and performance optimization.

Landing Pages and User Experience

• Build andoptimizelanding pages, forms, and registration flows connected to CRM systems.

• Improve user experience to increase conversions and engagement across campaigns.

SEO and Website Optimization

• Support SEO improvements byoptimizingwebsite content, landing pages, metadata, keywords, and user experience.

• Monitor search performance andidentifyopportunities to increase visibility and traffic.

• Coordinate updates to improve organic reach and digital presence.

Analytics andPerformance Optimization

• Establish key performance metrics andmonitorperformance across CRM, email, website, SEO, and social platforms.

• Use tools such as Google Analytics, Google Search Console, and CRM reporting dashboards to track key metrics.

• Periodically reviewandsuggest digital marketing strategies to best increase sales and engagement.

• Build reports and dashboards that provide insights on engagement, conversions, and campaign effectiveness.

• LeverageAI tools tostreamline reporting, generate insights, and supportoptimization.

Social Media Execution

• Schedule and publish content across designated platforms.

• Monitor engagement and respond to comments and messages asappropriate.

• Provideperformance insights and support campaign amplification.

Required Qualifications:

• Bachelor's degree in communications,marketing,orrelatedfields.

• 3to 5years of experience indigital marketing,CRMmanagement,ormarketing automation.

• Strong writing skillsand strong understanding of email marketing, lead generation, SEO fundamentals, and customer journey mapping.

• Experience building automated workflows and marketing funnels.

• Proficiencywith Google Analytics and familiarity with Google Search Console.

• Ability to analyze data and translate insights into action.

• Video creation/editing skillspreferred.

• Strong organizational, critical thinking, and communication skills.

• Ability to work independently and collaboratively.

Preferred Experience and Skills:

• Experience using AI tools to improve marketing efficiency, contentdevelopmentor analytics.

• Experience with SEO tools and campaign tracking platforms.

• Graphic design experience (Canva or Adobe Creative Suite).

• Experience supporting non-profit, education, orcommunity basedinitiatives.

• Bilingual (Spanish or Creole) is a plus.

Essential Duties and Responsibilities:May have to travel to multiple locations, may have to attend after-hourscheduled work eventsandisavailable to workonoccasional evenings or weekends.

Competencies

Excellent oral and written communication skills, and strong editing skills. Experience in public relations, community relations,and/or public speaking. Experience in social media management and content creation. Graphic design working knowledge is preferred.

Characteristics Strongly Desired

• Creativity/Innovation:Develop new and unique ways to improve the image and functional capacity of the organization and to create new opportunities.

• Behave Ethically:Understand ethical behavior and business practices andensureown behavior and the behavior of others are consistent with these standards andalignwith the values of the organization.

• Build Relationships:
  Establishand maintain positive working relationships with others, both internally and externally, to achieve the goals of the organization.

• Communicate Effectively:Speak,listenand write in a clear,thoroughandtimelymannerusingappropriateand effective communication tools and techniques.

• Focus on Client Needs:
  Anticipate, understand, and respond to the needs of schools, communityorganizationsand individual clients to meet or exceed their expectations within the organizational parameters.

• Foster Teamwork:Work cooperatively and effectively with others to set goals, resolve problems, and make decisions that enhance organizational effectiveness.

• Lead:Positively influence others to achieve results that support the sustainability of the organization.

• Make Decisions:Assess situations todeterminethe importance,urgencyand risks, and make clear decisions which aretimelyand in the best interests of the organization.

• Organized:Set priorities, develop a work schedule,monitorprogress towards goals, and track details, data,informationand activities.

• Plan:
  Determinestrategies to move the organization forward, set goals, create and implement actions plans, and evaluate the process and results.

Physical Demands:

This position is regularlyrequiredto sit, stand, walk, speak, and hear. The position requires extensive computeruseso the employee must have sufficient hand dexterity to use a computer keyboard and be capable of reading a computer screen.The employee must occasionally lift and/or move up to 30 pounds. Reasonable accommodation may bemadeto enable otherwise qualified individuals with disabilities to perform the essential functions.

Limitations and Disclaimer:
This job description in no way states or implies that these are the only duties to be performed by the employee occupying this position. Employees willbe requiredto follow any other job-related instructions and to perform other job-related duties requested by their supervisor in compliance with Federal and State Laws.Requirements are representative of minimum levels of knowledge,skillsand/or abilities. To perform this job successfully, the employee mustpossessthe abilities or aptitudes to perform each duty proficiently. Continued employmentremainson an at-will basis.

We are an equal opportunity employer. We consider applicants for all positions without regard to race, color, religion, creed, gender, national origin, age, disability, marital or veteran status, or any other legally protected status. Hiring is contingent to references and Level II background screening and Sex Offender background check successfully passed