Associate Vice President Marketing and Communications

The AVP, Marketing and Communications is responsible for developing and executing marketing and communications strategy and individually executing on all aspects of UWGLV’s public relations. They evaluate and optimize marketing and public awareness program effectiveness and recommend strategies to continually improve UWGLV’s ability to be a community impact leader as well as drive increased revenue. As a member of the Sr. Leadership Cabinet, they support organizational wide operational strategy.The position leads a team of marketing and communications specialists with roll up accountabilities:

• Drive engagement
• Build UWGLV brand awareness and maintain brand integrity
• The creation and production of materials (print, broadcast, web etc.)
• Event planning and production including signature annual events: Celebration of Caring and Day of Caring

Work Experience and/or Education

• 10-plus years of experience in a range of the following: marketing, communications, advertising, public relations, fundraising and/or event planning in a human services not-for-profit setting, relevant education considered in lieu of some experience,
• 5-plus years’ experience directly supervising staff in the marketing and communications function.

Skills

• Extremely proficient in writing and conveying compelling communication,
• Comfort and proficiency with presentation skills both one-on-one and publicly,
• Understanding of and commitment to the mission, vision, and goals of United Way.

Reasonable accommodations may be made to enable individuals to perform the essential functions. United Way of the Greater Lehigh Valley is an equal opportunity employer.
Benefits Package
In addition to the base pay and annual COLA increases this position is eligible for performance based annual bonuses which are typically 2%-4% of base pay. The benefits package includes subsidized medical, dental and vision insurance, fully paid life and ltd insurance, a 401k retirement plan with employer contributions and a generous paid leave policy.

Work Location & Schedule
This position is in person in our office in Allentown, PA for at least 60% of the schedule.

Benefits
401K with company match, Healthiest You Telehealth, Medical insurance, Dental insurance, Vision insurance, Paid Life Insurance, Long term disability leave, Flex Spending Account (FSA), Health Spending Account (HSA), Flexible work schedule, Paid holidays, Paid sick leave, Paid time off, Bereavement leave, Student loan forgiveness program, Onsite gym
Culture
With our organization, you will be working every day to ensure children succeed in school, families achieve self-sufficiency and seniors thrive in our community. We offer competitive salaries, opportunity for growth, the camaraderie of great co-workers and a comprehensive benefits package.
Responsibilities
The AVP, Marketing and Communications is responsible for developing and executing marketing and communications strategy and individually executing on all aspects of UWGLV’s public relations. They evaluate and optimize marketing and public awareness program effectiveness and recommend strategies to continually improve UWGLV’s ability to be a community impact leader as well as drive increased revenue. As a member of the Sr. Leadership Cabinet, they support organizational wide operational strategy.
The position leads a team of marketing and communications specialists with roll up accountabilities:

• Drive engagement
• Build UWGLV brand awareness and maintain brand integrity
• The creation and production of materials (print, broadcast, web etc.)
• Event planning and production including signature annual events: Celebration of Caring and Day of Caring

Requirements
10 plus years of experience in a range of the following: marketing, communications, advertising, public relations, fundraising and/or event planning in a human services not-for-profit setting, relevant education considered in lieu of some experience.
5 plus years of experience directly supervising staff in the marketing and communications function.
Not related to a current employee of UWGLV.
Happy to work in person at the UWGLV office in Allentown, PA..
Equal Opportunity Employer
United Way of the Greater Lehigh Valley provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Requisition #cmok56uykp2m20jlcudlcarse