Director of Marketing & Sales

Preserve Life Corp Douglasville, GA Open
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Preserve Life Corp is looking for Director of Marketing & Sales in Douglasville, GA.
This local job opportunity with ID 3698368926 is live since 2026-06-02 14:15:04.
Job Description
Job Description
Benefits:
  • Dental insurance
  • Health insurance
  • Vision insurance
  • Wellness resources

About the Role

We are seeking a dynamic, brand-driven Director of Marketing & Sales to lead the growth of our Nutrition Nest, a flagship wellness destination integrating functional medicine, premium retail, experiential dining, and longevity-focused services.
This role combines luxury hospitality marketing excellence with strong sales leadership, responsible for building brand awareness, driving revenue, and delivering a world-class guest acquisition and retention strategy.
Key Responsibilities

1. Brand Strategy & Positioning (Luxury Wellness Focus)

  • Develop and execute a premium brand strategy aligned with a luxury wellness experience
  • Position the Nutrition Center as a destination for longevity, nutrition, and lifestyle transformation
  • Oversee storytelling, content, and visual identity across all channels
2. Revenue & Sales Leadership (CORE COMPONENT)

  • Own top-line revenue growth across:
    • Retail (organic products, supplements)

    • Experiential dining & grab-and-go

    • Wellness programs, memberships, and consultations

  • Build and lead a sales strategy, including:
    • In-store conversion optimization

    • Membership and subscription models

    • Corporate wellness partnerships

    • Local and regional B2B outreach
  • Establish sales KPIs (conversion rate, average ticket size, customer lifetime value, membership growth)
  • Partner with operations to ensure seamless sales-to-service experience
3. Pre-Opening & Launch Marketing

  • Lead go-to-market strategy for Nutrition Nest opening
  • Drive pre-launch buzz, influencer engagement, and community activation
  • Execute launch campaigns, events, and partnerships to achieve strong opening revenue targets
4. Digital & Performance Marketing

  • Own all digital channels: website, SEO, paid media, CRM, email, and social
  • Drive customer acquisition and retention using data-driven strategies
  • Manage agency partners and internal teams to optimize ROI
5. Guest Experience & Journey Optimization

  • Design a luxury guest journey from discovery visit repeat engagement
  • Collaborate with operations to ensure brand consistency and premium experience delivery
  • Implement loyalty and referral programs
6. Partnerships & Community Building

  • Build strategic relationships with:
    • Wellness practitioners and clinics
    • Fitness studios and luxury lifestyle brands
    • Corporate clients and local businesses
  • Drive events, workshops, and experiential marketing initiatives
7. Team Leadership & Budget Management

  • Build and lead a high-performing marketing and sales team
  • Manage marketing budgets, ROI tracking, and reporting
  • Present performance insights and growth strategies to leadership
Key Performance Indicators (KPIs)

  • Monthly and annual revenue growth
  • Customer acquisition cost (CAC) vs lifetime value (LTV)
  • Conversion rates (foot traffic purchase)
  • Average ticket size and membership sales
  • Digital performance (ROAS, engagement, retention)
  • Brand awareness and community engagement
Qualifications

  • 812+ years in marketing and sales leadership, preferably in:
  • Luxury hospitality
  • Wellness, fitness, or lifestyle brands
  • Premium retail or experiential concepts
  • Proven track record of driving revenue growth and brand positioning
  • Experience with pre-opening or launching new concepts (highly preferred)
  • Strong understanding of digital marketing and performance analytics
  • Exceptional leadership, communication, and strategic thinking skills

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