Marketing Operations Coordinator

About Foresight

Foresight exists to transform business and empower change.

Our vision is to be the leader in Energy, EHS, and Sustainability solutions for manufacturing organizations throughout North America.

Our technology enabled trusted-advisor service model translates how complex market and regulatory dynamics impact our clients, empowering them to act in the present and plan for the future.

We design and deliver advisory and technical services, as well as proprietary software products focused on helping our industrial clients stay compliant, save money, and unlock growth.

We are committed to excellence in customer service and to being a best-in-class workplace.

To be successful at Foresight, you will need to:

• Find personal inspiration in our Purpose and Mission.
• Adopt and strive to embody our Core Values.
• Be a goal-oriented, self-starter.
• Have an awareness of your personal strengths and weaknesses.
• Enjoy working on a team and take pride in being a great teammate.

Open Position

Marketing Operations Coordinator

Purpose of the Position

This role exists to create and increase sales opportunities for Foresight services across Foresight's clientele.

Primary Responsibilities

• Multichannel campaign executionManage and execute campaigns across email, social media, and other channels, ensuring consistent messaging and brand alignment.
  
• Impact quantification: Analyze, aggregate, codify, and track the impact of our projects in service of creating content for asset creation.
• Content developmentCollaborate with internal teams to develop high-impact, data and narrative-driven content, including one pagers, blogs, email newsletters, and presentations. Coordinate with designers to produce supporting graphics and visual assets.
  
• Editorial calendar management: Own editorial calendar management across campaigns to align stakeholders, prioritize initiatives, ensure consistent and timely content delivery.
• Customer contact management: Work with the sales team to ensure accurate customer contacts are housed and maintained in our CRM and email campaign tools.

Secondary Responsibilities

• Website management and optimizationWork with our designers to manage updates and ensure website content aligns with marketing objectives.
  
• Digital media production and coordination: Collaborate with sales and subject matter experts to coordinate and execute digital media initiatives, including recurring webinars and podcasts.
• Event and tradeshow supportSupport the planning and participation of industry events, including trade shows and conferences, by coordinating logistics, outreach, and post-event follow-ups to maximize visibility and ROI.
  
• Asset management supportWork with our sales team and designers on the organization, storage, and accessibility of marketing and sales assets.
  

Tools and Platforms

• Claude and its suite of products or equivalent AI tools (Gemini, ChatGPT, etc.)
• Salesforce: CRM
• HubSpot: Marketing and email campaign management
• Squarespace: Website management and updates
• Youtube: Video upload and light editing
• Canva: Utilize and update sales and marketing templates
• Linkedin: Primary social media channel
• Microsoft Suite: Powerpoint, Word, Excel, Outlook, Teams, Sharepoint, Co-Pilot

Skills required

• Leadership & Independence: Take initiative and manage projects independently, keeping momentum without constant supervision.
• Project Management: Communicate proactively and collaboratively, drive alignment, build consensus across teams, and push projects forward.
• AI Native: Understand and adopt AI tools to streamline workflows where applicable.
• Analytical Thinking: Balance innovative thinking with data-driven decisions.
• Adaptability: Thrive in a fast-paced environment with tight deadlines.

Compensation

$60,000 – $80,000 commensurate with experience

Benefits

Health Insurance, 401K, Company sponsored EAP

Location

We have offices in Grand Rapids, MI and Zionsville, IN and provide a flexible hybrid work environment oriented around results and teamwork.

We are looking for U.S.-based candidates who can work during Eastern Time Zone hours. You must be available for meetings and collaboration during these hours and be authorized to work in the U.S. without sponsorship.

Purpose

To transform business and empower change.

Mission

We provide sustainable solutions that champion energy management, safeguard human health and the environment, and increase profitability for our clients.

We embrace a growth mindset by prioritizing innovation, collaboration, and transparency.

We pursue individual vitality by fostering integrity, respect, and self-awareness.

We develop long-term partnerships in order to make a positive impact in our communities and provide a prosperous future for all stakeholders.

Values

Vulnerability

We believe great ideas can come from anywhere and anyone, regardless of title, position, industry experience, expertise, or seniority at the company. We value candor, feedback, questioning, and tough love from all our teammates. Our pursuit is an environment where each individual feels safe enough to be vulnerable and valued enough to be heard.

We believe it is a courageous act to speak up, ask questions, step out, and take risks, big or small. We believe it is equally courageous to receive criticism with an open mind and heart, ultimately trusting our teammates to want the best for us. We commit to the pursuit of "getting it right" as opposed to "being right."

Critical Thinking

We believe in the value of intellectual discipline and follow the "plan, do, check, act" methodology. We must first be curious and ask questions so that we have as much information as possible at our disposal. The rigor involved in critical thinking will force our teammates to seek knowledge from multiple sources, resulting in better decisions and higher-quality work.

Enthusiasm

We believe people and organizations care about energy and the environment, yet these organizations often have higher priorities that diminish their ability to execute. This gap between "desire" and "action" is fundamental to our existence. Insights, capacity, guidance, and expertise are qualities our team brings to organizations, but those valuable attributes are not enough to inspire action. Enthusiasm is contagious and the special ingredient we bring to our clients to create momentum and inspire action.

Ownership

We take responsibility for our actions and inactions as individuals and collectively. We must proactively ask the question, "How am I complicit in creating the conditions I find myself in?" We then choose to do the difficult, yet vital work of self-reflection to better understand results and move forward from a place of integrity and authenticity.

Competitive Greatness

To fulfill our purpose and mission, we believe we must compete individually and as a team. John Wooden in his Pyramid of Success lists Competitive Greatness at the top of the pyramid and says, "Competitive Greatness is having a real love for the hard battle knowing it offers the opportunity to be at your best when your best is required."

Competitive Greatness is a posture and attitude we all strive to embody every day. Competing is having a real love for the hard battles and being your best. Jim Collins in "Good to Great" says, "Good is the enemy of great." We believe we must compete against "good enough" to fulfill our individual and collective potential.