Lifecycle/CRM Marketing Manager

Lifecycle / CRM Marketing Manager

Solana Beach, Ca

About Turnout

Turnout is building lifetime advocacy — we become a person's advocate across the government, healthcare, and insurance systems they face throughout their life, starting with Social Security Disability, Healthcare, VA benefits, and education (IEP).

The Role:

You'll own how Turnout talks to people across their entire journey with us — from the first message through years of advocacy — and you'll run our organic social presence. This is the first dedicated owner of lifecycle and CRM at Turnout, so you'll build the engine, not inherit one. Player-coach, hands-on, team of one to start.

What You'll Own:

Lifecycle & nurture

• Build and run our email + SMS programs across the full journey: lead nurture, onboarding, in-case engagement, retention, win-back, and cross-sell across verticals.
• Design nurture for long timelines — keeping clients engaged through multi-month (and longer) case waits, and recovering leads who don't convert on first contact.
• Stand up and own the lifecycle stack wired into Salesforce and our data warehouse.

Activation

• Drive clients to complete the actions that move their case forward — signing documents, uploading records, attesting, and adopting our app — through well-timed, helpful messaging.

Referral & reputation

• Build referral and review-generation programs triggered off milestone moments like a won case.

Social media

• Own Turnout's organic social end to end — content calendar, publishing, and day-to-day community engagement on the platforms our audiences actually use.
• Build genuine community with the people we serve — people with disabilities, seniors, veterans, and parents navigating IEPs — and handle social customer care.

Measurement

Report on conversion, activation, retention/churn, cross-sell, and engagement — and run experiments to improve them.

Who You Are

• Experience in lifecycle, CRM, or growth marketing — ideally DTC, healthtech, fintech, or another high-consideration consumer service.
• A hands-on builder who has personally built nurture and retention programs in a modern CRM/ESP, not just briefed an agency.
• Comfortable in data: you can segment an audience, read a funnel, and act on what it tells you.
• Social-native: you understand community building, not just posting.
• Energized by building a function from scratch.

Bonus

• Spanish fluency
• Experience marketing to disability, senior, veteran, or healthcare audiences.
• Familiarity with Salesforce; an instinct for accessible, inclusive content.

Why Join

Well-funded, fast-growing, Series A–backed company defining a new category, real mission, and the chance to own — and grow — a function that sits at the center of how we keep our promise of lifetime advocacy.