PNC is looking for Business Analytics Consultant Senior - Marketing & Customer Analytics in Cleveland, OH. This local job opportunity with ID 3704096792 is live since 2026-06-07 02:43:10.

Business Analytics Consultant Senior

At PNC, our people are our greatest differentiator and competitive advantage in the markets we serve. We are all united in delivering the best experience for our customers. We work together each day to foster an inclusive workplace culture where all of our employees feel respected, valued and have an opportunity to contribute to the company's success. As a Business Analytics Consultant Senior within PNC's Marketing & Customer Analytics organization, you will be based in Pittsburgh, PA; Cleveland, OH; Tyson's Corner, VA; or Washington, D.C.

Job Summary: At PNC, we're elevating how data and analytics shape our marketing. We are making a significant investment in marketing analytics to accelerate growth in our retail deposit business. As a Business Analytics Consultant Sr, you'll join a team dedicated to supporting our Consumer and Small Business deposit marketing programs. In this role, you will directly impact how we attract new customers, optimize campaign performance, and demonstrate the value of marketing investments. You'll design experiments, measure campaign performance, find insights to power actionable recommendations, and use a variety of analytical techniques to power the future growth of PNC Marketing.

We're seeking a sharp, analytical thinker with experience in marketing analytics. Someone who can connect marketing campaigns to business results and help shape the future of deposit marketing at PNC.

What You'll Do:

• Direct Marketing Analytics: Support analytics for direct mail and direct response campaigns, including audience selection, campaign measurement, and insight generation.
• Experimental Design Support: Assist with campaign test designs (e.g., holdout groups, synthetic control groups, A/B tests, Difference-in-Differences) to support accurate incrementality analysis.
• Cohort and Vintage Analysis: Perform cohort and vintage analyses to help monitor the quality and longevity of acquired customers.
• Dashboards & Reporting: Develop and maintain dashboards and recurring reporting (Tableau preferred, Power BI acceptable) to track campaign performance, customer acquisition, and business quality.
• Attribution Analysis: Support match-back analysis and other attribution approaches to help understand conversions.
• Insight Generation: Move beyond basic reporting to develop insights that inform recommendations for campaign optimization and future test strategies.
• Communication & Collaboration: Partner with marketing stakeholders to present findings and recommendations to both technical and non-technical audiences.

Who You Are:

• 3–5 years of experience in analytics, with exposure to direct response or marketing analytics.
• Bachelor's or Master's degree in a quantitative field (Economics, Statistics, Mathematics, Computer Science, or related).
• Working knowledge of statistical testing and A/B testing concepts (control groups, significance, incrementality).
• Strong technical skills in SQL, Python (JupyterHub Notebooks), Hadoop, and data visualization tools (Tableau or Power BI).
• Experience performing cohort or vintage analysis, attribution analysis, list segmentation, or campaign performance measurement.
• Strong written and verbal communication skills, with the ability to translate analytical findings into clear, business-focused insights.
• Curious, detail oriented, and comfortable working in a collaborative analytics environment.