Why This Role Exists
At Shop LC, we operate at the intersection of live television, digital commerce, and global sourcing—at scale and at speed. As the business continues to grow, the challenge is not momentum, but building the leadership capability, operating discipline, and culture required to sustain that growth.
This role exists to be a true business partner to leaders—someone who helps translate business priorities into people strategies and ensures that talent, performance, and culture move in step with the organization's goals.
This is not a transactional HR role.
It is for someone who wants to be embedded in the business, influencing outcomes through sound people decisions.
What You Will Do
You will work hand-in-hand with functional and people leaders to support decisions related to:
Your role is not to "support from the sidelines," but to help leaders think through the people implications of business choices
You will support managers and senior leaders across a fast-paced, execution-heavy environment by:
The focus is on building capable, confident leaders, not creating dependency on HR.
Culture at Shop LC is defined by how work gets done every day. You will:
This role requires comfort in real conversations, not just policy interpretation.
You will:
You will be expected to balance empathy with accountability
You will join a system that is still maturing. That means:
Adaptability and judgment are critical.
What Success Looks Like
What We Are Looking For
Experience
What Will Set You Apart
What You May Find Challenging
What You Will Find Rewarding
Final Thought
This role is for someone who believes HR is most effective when it is close to the business, grounded in reality, and focused on impact.
If you are looking to grow as a senior HR partner—balancing strategy with execution, and people care with business discipline—this role offers a meaningful platform to do exactly that.
About Shop LC
We are an electronic retailer of jewelry and lifestyle products headquartered in Austin, Texas with a passionate team of approximately 500 people. Our products are sold through TV on 80m homes through our live 24*7 broadcasts, our website, OTT, marketplaces, and social media.
We are the US retailing unit and subsidiary of Vaibhav Global Limited (VGL) which is a well-established vertically integrated company, founded in India about 35 years ago and listed on the Indian stock exchanges. The company has had a turnover of $246 million (in the financial year 2022).
The other retailing units of VGL Group are in the UK (Shop TJC) and Germany (Shop LC, Germany). Together, all the units ship out approximately 50,000 pieces of products to their customers in the US, UK, and Germany every day. In addition to the companies in the US, UK, and Germany, VGL Group operates offices globally in India, China, Indonesia, and Thailand.
We believe in supporting our community and protecting the environment with the purpose of Delivering Joy.
Our service to the community is run through our Your Purchase Feeds… program under which each retailing unit donates one nutritious meal to a school-going child in India, the US, and the UK for each item sold through all its platforms. Your Purchase Feeds… has provided over 40 million meals to kids until now in the US. Our mission statement embraces the ambitious goal of distributing one million meals each day to children in need by 2040. We believe that Your Purchase Feeds… provides more than just a meal: it feeds the hearts, minds, and futures of children.
We are committed to protecting the environment by constantly working on reducing our carbon footprint and becoming net zero by 2032. Our offices in India function on solar power, and each business unit is working towards getting a LEEDS certification.
We live by and are inspired by our core values of Teamwork, honesty, commitment, passion, and a positive attitude, which form the basis of every decision we make.
Benefits of working with us