Business Development Manager

Location: Southern California (Orange County/San Diego County)

Scope of Position

A fast-growing global beverage company is seeking a talented and driven New Business Development Manager to expand its footprint in the On-Premise channel across the Southern California area. This role is focused on acquiring new accounts in key segments, including restaurants, hotels, cafés, universities, hospitals, and business and industry (B&I).



We’re looking for someone with strong sales instincts, a proven track record of building new business in the food & beverage space, and an in-depth understanding of the Southern California market.

Responsibilities

New Account Acquisition

• Build and manage a robust pipeline of prospective clients.
• Identify, qualify, and close new business across multiple verticals.
• Conduct engaging product presentations and needs assessments with decision-makers.
• Partner with distributor sales teams to drive customer acquisition.
• Oversee proposal development and coordinate the onboarding process.
• Monitor account activation and ensure consistent follow-up to support early success.

Sales Operations & Reporting

• Manage all CRM activity, equipment orders, and internal documentation accurately and on time.
• Coordinate logistics with internal teams and distributor partners for a smooth customer launch.
• Report on pipeline activity, wins/losses, and new account performance monthly.
• Track and reconcile travel, entertainment, and marketing budgets in line with company guidelines.

Strategic Sales Collaboration

• Align regularly with the Regional Sales Manager and broader sales team to execute regional strategies.
• Use market trends and customer-level financials to inform proposal development.
• Serve as a passionate brand ambassador, clearly articulating the company’s mission and value proposition.

Qualifications

• Bachelor’s degree in a related field.
• 5+ years of experience in food or beverage sales, with a strong focus on the On-Premise channel.
• Proven success in new territory development and account acquisition.
• Comfortable analyzing P&L statements and developing sales forecasts.
• Strong communication, presentation, and organizational skills.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word, Outlook).
• Deep knowledge of the Orange and San Diego Counties foodservice or hospitality market.

Preferred Traits

• Quick learner with a results-driven mindset.
• Self-starter with excellent planning and time management skills.
• Relationship builder who thrives in fast-paced environments.