Description:
Becker & Company is seeking a dedicated Client Advocacy & Marketing Development Specialist to join our growing team. In this role, you will play a pivotal role in enhancing our visibility and client relationships while driving the nationwide growth of Becker & Company. This position has a core focus on customer engagement/satisfaction through strategic marketing expertise with proactive relationship-building, requiring you to develop targeted campaigns, qualify prospects, and provide data driven insights to leadership supporting our 32-year legacy of delivering exceptional results to the property and casualty insurance industry.
Job responsibilities:
Marketing Strategy & Client Engagement
- Develop, facilitate, and implement comprehensive marketing strategies to existing clients through targeted email campaigns (monthly or quarterly) to strengthen relationships and increase engagement
- Create visually compelling graphics for monthly newsletters featuring real performance data, client spotlights, case studies, and success stories
Lead Development & Qualification
- Conduct market research and identify high-quality prospects to support firm business development efforts
- Evaluate and quality leads from multiple sources including conference attendees, referral opportunities, and marketing initiatives
- Support the sales team in pipeline development and prospect evaluation
Campaign Development & Execution
- Design and create compelling email campaigns and marketing materials for current clients, prospective clients, and conference attendees
- Develop campaigns across multiple channels to maximize engagement opportunities and support business development goals
- Analytics & Reporting
- Analyze campaign performance metrics and build detailed, actionable reports
- Provide leadership with data-driven insights and recommendations for strategic decision-making and continuous improvement
Cross-Functional Collaboration
- Collaborate with team members to brainstorm innovative client engagement ideas and strategies
- Assist with creating presentations, LinkedIn content, and other marketing materials that support business objective
Requirements:
- Bachelor's degree: Marketing, Communications, Business or related field, OR professional marketing/business development experience
- Proficient with Microsoft Office Suite
- Excellent communication and interpersonal skills with particular strength in professional writing and design
- Creative thinking and advanced problem-solving abilities to optimize lead generation and client satisfaction
- Ability to work independently while maintaining strong collaborative relationships within a team environment
- Deadline-oriented with excellent time management and organizational skills
- Strong desire to excel with attention to detail
- Demonstrate ability to manage multiple projects and priorities simultaneously
- Be a self-starter with a strong desire to excel exceptional attention to detail
Preferred qualifications but not required
- 1-3 years of marketing experience
- Experience with marketing automation platforms (HubSpot, Salesforce, or similar)
- Experience with design tools (Canva, Adobe Creative Suite, or equivalent)
- Analytical skills to interpret campaign metrics and identify optimization opportunities
- Experience with email marketing platforms
- Familiarity with social media management and LinkedIn strategy
This position, based in our Bridgeville office, offers a full-time commitment with the flexibility a hybrid schedule. We provide a comprehensive benefit package, including PTO, 401(k), healthcare, along with other benefits. Join our team of dedicated professionals who enjoy their work and deliver exceptional results.
We are an Equal Opportunity Employer committed to building a diverse and inclusive workplace. Our company provides equal employment opportunities to all employees and job applicants regardless of race, color, religion, sex, national origin, age, disability, veteran status, sexual orientation, gender identity, or any other characteristic protected by applicable federal, state, or local law. This commitment applies to all aspects of employment, including recruitment, hiring, placement, promotion, compensation, training, and termination.
