Director of Digital Marketing, Recruitment & AI Strategy
Pay: $70,000.00 - $105,000.00 per year
Job description:
Buffalo Homecare Inc. Buffalo Transportation Inc. WNY Bus Co. Ontario Bus Inc.
Location: Buffalo, NY
Position Type: Full-Time
Salary: $70,000 - $105,000 annually
About Us
We are a growing group of healthcare and transportation companies serving Western New York. Our organizations provide home care, non-emergency medical transportation, school transportation, and related services. We are seeking a highly motivated and experienced professional to lead all digital marketing, employee recruitment, advertising, branding, and AI initiatives across multiple companies.
This is a senior leadership role responsible for generating customers, recruiting employees, increasing brand awareness, and implementing AI-powered solutions to drive growth and efficiency throughout the organization.
Position Summary
The Director of Digital Marketing, Recruitment & AI Strategy will oversee all digital advertising, social media, content creation, employee recruitment marketing, lead generation, brand management, and AI implementation efforts for:
- Buffalo Homecare Inc.
- Buffalo Transportation Inc.
- WNY Bus Co.
- Ontario Bus Inc.
The ideal candidate is highly creative, data-driven, technologically advanced, and experienced in using AI tools to scale marketing and recruitment efforts.
Key ResponsibilitiesDigital Advertising & Lead Generation
- Create, manage, and optimize advertising campaigns across:
- YouTube
- TikTok
- Generate qualified leads for:
- Home Care Clients
- Transportation Services
- School Transportation Contracts
- Community Partnerships
- Monitor advertising budgets and maximize return on investment (ROI).
- Develop lead-generation funnels and customer acquisition strategies.
- Track campaign performance and provide monthly reporting.
Employee Recruitment & Workforce Marketing
- Develop and execute recruiting campaigns for:
- Home Health Aides (HHAs)
- Personal Care Aides (PCAs)
- Drivers
- Nurses
- Dispatchers
- Administrative Staff
- Manage recruiting advertisements across:
- Indeed
- Facebook Jobs
- ZipRecruiter
- Other recruiting platforms
- Create innovative recruitment strategies to attract and retain top talent.
- Improve applicant flow and hiring conversion rates.
Social Media & Brand Management
- Manage and grow all company social media platforms.
- Create engaging content including:
- Videos
- Reels
- Graphics
- Employee Spotlights
- Customer Testimonials
- Community Outreach Campaigns
- Build brand awareness and online engagement.
- Monitor and respond to online reviews and customer inquiries.
- Ensure consistent branding across all companies.
Content Creation & Marketing Materials
- Produce professional marketing content.
- Create digital and print marketing materials.
- Develop email marketing campaigns.
- Manage website content and digital assets.
- Coordinate photography and video production projects.
AI Strategy & Business Automation (Mandatory)
- Implement AI-driven marketing, recruiting, and operational solutions.
- Utilize AI tools to improve efficiency, content creation, lead generation, and recruiting outcomes.
- Develop AI-powered workflows and automation systems.
- Train departments on AI best practices and emerging technologies.
- Continuously evaluate new AI platforms and identify opportunities to improve business performance.
Analytics & Reporting
- Track key performance indicators (KPIs).
- Analyze campaign and recruiting performance.
- Measure cost-per-lead and cost-per-hire metrics.
- Provide executive-level reports and strategic recommendations.
Required Qualifications
- Bachelor's Degree in Marketing, Communications, Business, or related field (preferred).
- Minimum 5 years of experience in digital marketing, advertising, and social media management.
- Proven success managing multi-platform advertising campaigns.
- Experience generating customer leads and employee applicants through digital marketing.
- Strong understanding of Facebook Ads Manager, Google Ads, LinkedIn Ads, TikTok Ads, and social media analytics.
- Excellent written and verbal communication skills.
- Strong project management and organizational abilities.
Artificial Intelligence Experience (Mandatory)
Candidates must demonstrate professional experience using AI technologies to improve marketing, recruiting, and business operations.
Required experience includes:
- ChatGPT
- Claude
- Gemini
- Perplexity
- Canva AI
- Midjourney or equivalent AI image-generation tools
- AI-powered marketing automation platforms
Must be able to:
- Create AI-assisted marketing campaigns.
- Develop AI-generated content and advertising materials.
- Build AI-powered recruiting funnels.
- Implement workflow automations.
- Use AI to analyze data and improve decision-making.
- Stay current with emerging AI technologies and industry trends.
Preferred Qualifications
- Experience in healthcare, home care, transportation, or logistics industries.
- Graphic design experience using Canva or Adobe Creative Suite.
- Video editing and production experience.
- Website management and SEO experience.
- CRM and marketing automation experience.
- Experience implementing AI-powered business systems and chatbot technologies.
Compensation & Benefits
- Base Salary: $70,000 - $105,000 annually
- Quarterly Performance Bonuses
- Paid Time Off
- Health Benefits
- Professional Development Opportunities
- Opportunity for advancement within a rapidly growing organization
How to Apply
Please submit:
- Resume
- Portfolio of marketing and advertising campaigns
- Examples of social media accounts managed
- Examples of AI tools and automations implemented
- Salary requirements
- References
We are looking for a results-driven leader who can leverage digital marketing, recruitment strategies, and artificial intelligence to accelerate growth across multiple successful organizations in Western New York
Benefits:
- Health insurance
- Paid time off
Experience:
- AI: 3 years (Required)
- Digital marketing: 3 years (Required)
Work Location: In person