Search Marketing Manager (Google ADs)

Key Responsibilities

• Strategy & Campaign ManagementDevelop, execute, and optimize comprehensive Google Ads strategies (Search, Shopping, Performance Max, Display, and Remarketing) to achieve KPIs including ROAS, CPA, CTR, conversion rate, and revenue targets.
  
• Keyword Research & OptimizationConduct thorough keyword research, competitive analysis, and negative keyword management to maximize relevance and efficiency.
  
• Ad Creation & TestingWrite high-converting ad copy, develop extensions, and run A/B tests on headlines, descriptions, landing pages, and bids.
  
• Bid Management & BudgetingManage daily budgets, bidding strategies (manual, Smart Bidding, Target ROAS/CPA), and auction insights to improve efficiency and scale spend profitably.
  
• Performance AnalysisMonitor campaigns daily using Google Ads, Google Analytics 4, and other tools. Provide actionable insights, reports, and recommendations to stakeholders.
  
• Landing Page & Conversion OptimizationCollaborate with web and creative teams to improve Quality Score, landing page experience, and conversion funnels.
  
• Audience & RemarketingBuild and refine audience segments, RLSA campaigns, and customer match strategies.
  
• Compliance & QualityEnsure all campaigns adhere to Google's policies, brand guidelines, and industry regulations.
  
• Testing & InnovationStay current with Google Ads updates, beta features, and emerging paid search trends; test new tactics to maintain competitive advantage.
  

Qualifications & Experience

• Required
• 4+ years of hands-on experience managing large-scale Google Ads accounts ($50K+ monthly spend preferred).
• Google Ads Certification (and preferably Google Analytics Certification).
• Proven track record of consistently hitting or exceeding ROAS/CPA targets in e-commerce, lead generation, or B2B environments.
• Strong analytical skills with experience in Google Analytics 4, Data Studio/Looker Studio, and Excel/Google Sheets.
• Deep knowledge of search intent, Quality Score factors, bidding algorithms, and attribution modeling.
• Preferred
• Experience in [Industry – e.g., manufacturing, industrial, B2B services, e-commerce, etc.].
• Experience with Microsoft Ads, Meta Ads, or other paid channels.
• Familiarity with SEO, conversion rate optimization (CRO), and marketing automation tools.
• Experience managing agency relationships or in-house teams.
• Bachelor's degree in Marketing, Business, or related field (or equivalent experience).