Director, Product Marketing – Digital Assets (California)
Jobtailor is looking for Director, Product Marketing – Digital Assets (California) in California, MO.
This local job opportunity with ID 3753529822 is live since 2026-07-14 20:10:08.
Responsibilities
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- Leads product marketing strategy for B2B and partner-driven channels, ensuring alignment with product and commercialization objectives.
- Owns and drives product marketing positioning and ongoing market awareness of digital asset capabilities through all segments and partners.
- Leads development and ongoing updates of marketing and enablement toolkits (e.g., go-to-market plans, templates, messaging frameworks, etc.) for financial institutions and partners to ensure consistent messaging and drive solution and product awareness.
- Builds and maintains strong relationships with a diverse set of internal and partner constituencies including marketing teams, product management, partnerships, legal, finance, and sales.
- Defines and manages co-marketing budget to optimize program impact and results across partners.
- Acts as key marketing contact for onboarding new partners, including working with partners to coordinate marketing plans, communications, and launch activities.
- Works closely with partners and Early Warning’s brand strategy team to ensure consistent messaging and branding across partner channels.
- Supports development of product positioning and value propositions to help partners effectively communicate Early Warning solutions to their customers.
- Initiates development of performance and tracking reports for partner marketing programs, consolidating information and providing end-to-end metrics visibility.
- Monitors market trends, competitive landscape, and emerging technologies (including digital assets and evolving payment models) to inform partner marketing strategies.
- Supports the company’s commitment to protect the integrity and confidentiality of systems and data.
- Bachelor’s degree in marketing, communications, business or related field or equivalent experience.
- Typically 12+ years of experience in marketing, communications or a related field.
- Minimum of 8 years experience in partner, channel, or product marketing, relationship management, or sales.
- Experience working for either a start-up or high-growth organization.
- Experience with digital assets, blockchain-based systems, emerging payment technologies, and related customer experiences.
- Results-driven, self-motivated, organized, proactive, collaborative and able to thrive in an ambiguous environment.
- Previous experience managing relationships with varying levels of seniority, creating successful marketing programs and go-to-market strategies for partnership.
- Experience managing a small team.
- High level of personal and professional integrity, sensitivity and confidentiality.