Vice President, New Business Development, Events

Vice President, New Business Development, Events

About the Company

Prominent brand experience agency specializing in experiential marketing & digital media

Industry
Marketing and Advertising

Type
Public Company

Founded
1939

Employees
501-1000

Categories

• Consulting & Professional Services
• Marketing & Advertising

Specialties

• brand experience
• experiential marketing
• brand strategy
• digital and social
• sponsorship
• consumer engagement
• event marketing
• shopper and retail
• product launch
• employee engagement
• broadcast design
• content marketing
• vr
• ar
• and ar

Business Classifications

• B2B

About the Role

The Company is seeking a Vice President for Growth and New Business Development in the Events sector. This senior leadership role is pivotal in driving revenue growth, expanding market presence, and leading strategic business development efforts. The successful candidate will be responsible for the company's net-new business strategy, working closely with executive leadership and various teams to identify and secure growth opportunities. An entrepreneurial leader with a strong background in experiential marketing, enterprise sales, and consultative client engagement is essential. The role involves leading the agency's growth strategy, owning the net-new business pipeline, and overseeing commercial operations to ensure consistent and profitable revenue growth. Candidates for this role should have a minimum of 10 years' experience in experiential marketing, integrated marketing, or agency environments, with a proven track record in business development and revenue growth. Deep expertise in experiential marketing, events, and integrated campaign ecosystems is required, as is a strong industry network and executive presence. The role demands a strategic, analytical, and operational leader with proficiency in CRM systems and a data-driven approach to commercial operations. Experience in organizational transformation and a familiarity with AI tools and emerging growth technologies are preferred. The ideal candidate will be a champion of diversity, equity, and inclusion, and will be committed to building a high-performing, collaborative, and commercially driven growth organization.

Hiring Manager Title
Head of Growth

Functions

• Business Development