Chief Marketing Officer (CMO)

Chief Marketing Officer (CMO)

About the Company

Award-winning theater expanding audience growth, brand visibility, and community engagement.

Industry
Performing Arts

Type
Non Profit

About the Role

The Company is in search of a Chief Marketing Officer (CMO) to lead a transformative strategy that will enhance audience growth and institutional visibility. The CMO will be a pivotal figure in the senior leadership team, responsible for driving earned revenue, and strengthening the customer experience. This role demands a forward-thinking marketing leader with a passion for data, digital innovation, and emerging technology, capable of converting curiosity into action and audiences into advocates. The successful candidate will be tasked with leading an integrated marketing approach, building demand, and deepening loyalty, all while ensuring that the organization's artistic and community impact is effectively communicated and translated into measurable audience growth. Key responsibilities for the CMO include driving revenue across various audience-facing business lines, elevating the end-to-end customer experience, and leading a contemporary marketing model that embraces technology, analytics, and experimentation. The role also involves strategic leadership in digital, data, and technology strategy, as well as in communications and brand management. The ideal candidate will have over 10 years' of progressive leadership experience in marketing and related functions, with a proven track record in developing integrated strategies that yield measurable results. Strong expertise in digital marketing, analytics, and performance optimization is essential, as is the ability to lead high-performing teams and collaborate across complex organizations. The CMO should be a resilient, adaptable leader with excellent communication skills, and a collaborative, entrepreneurial orientation.

Functions

• Marketing