Community Marketer / Business Development Liaison

Community Marketer / Business Development Liaison

Location: Danville, PA or surrounding areas
Schedule: Full-Time

Competitive Salary + Comprehensive Benefits

We are seeking a motivated, high-energy, and results-driven Community Marketer / Business Development Liaison to join our growing team. This position is responsible for promoting post-acute rehabilitation and long-term skilled nursing services while developing and maintaining strong referral relationships throughout the community.

Candidates must have a strong background in skilled nursing to be considered.

As the Community Marketer / Business Development Liaison, you will play a key role in driving census growth by building partnerships with hospitals, physicians, case managers, discharge planners, assisted living communities, and other healthcare professionals.

Responsibilities

• Develop and maintain referral relationships with hospitals, physicians, case managers, discharge planners, and community partners

• Promote the facility's post-acute rehabilitation and long-term care services to increase admissions and census

• Conduct regular community outreach, sales calls, and networking activities within the assigned territory

• Review referrals to determine clinical and financial appropriateness for admission

• Collaborate with facility leadership to ensure a smooth admissions process and exceptional customer service

• Identify new business development opportunities and implement strategies to increase market share

• Participate in community events, healthcare fairs, and professional networking opportunities

• Track referral activity, sales goals, and marketing initiatives while maintaining accurate reporting

• Maintain strong relationships with referral sources through consistent follow-up and communication

• Represent the organization professionally while promoting our mission and services

Qualifications

• Minimum of two (2) years of skilled nursing marketing experience as a Marketing Director or Clinical Liaison required

• Demonstrated track record of increasing admissions, visibility, and census growth

• Strong sales, marketing, and business development skills

• Experience reviewing referrals and determining appropriate placement

• Thorough knowledge of Medicare, Medicaid, managed care, and insurance authorization requirements

• Excellent interpersonal, presentation, and relationship-building skills

• Strong organizational, communication, and time management abilities

• Ability to work independently while managing a large geographic territory

• Valid driver's license with reliable transportation and willingness to travel throughout the assigned market

Benefits

We offer a competitive compensation and benefits package, including:

• Competitive Salary

• Performance-Based Bonus Opportunities

• Medical, Dental, and Vision Insurance

• Prescription Drug Coverage

• Telemedicine Program

• Company-Paid Life Insurance

• Voluntary Life Insurance and Short-Term Disability

• 401(k) Retirement Savings Plan

• Employee Assistance Program (EAP)

• Paid Time Off (vacation, personal, sick, and holidays)

• DailyPay

• Education Assistance Program

If you are an experienced skilled nursing marketer with a passion for relationship building and business development, we encourage you to apply and become part of our growing team.