Vice President, Direct Response

Vice President, Direct Response

About the Company

Accomplished organization providing support services to military veterans & active duty members

Industry
Non-Profit Organization Management

Type
Non Profit

Founded
2003

Employees
501-1000

Categories

• Non-Profit & Philanthropy
• Charitable Organizations & Foundations
• Organizations
• Social and Rehabilitation Services
• Social Advocacy
• Community
• Addiction Treatment
• Peace Advocacy
• Advocacy

Business Classifications

• B2C
• Marketplace

About the Role

The Company is seeking a Vice President, Direct Response to join their team. The successful candidate will be responsible for leading and developing direct response strategies to support the organization's mission. This includes overseeing the planning, execution, and analysis of direct response campaigns across various channels. The role requires a strategic thinker with a proven track record in direct response marketing, who can effectively manage a team and collaborate with cross-functional departments to ensure the success of the campaigns. Key responsibilities for the Vice President, Direct Response include setting and achieving campaign goals, managing budgets, and optimizing response rates. The ideal candidate will have a deep understanding of the target audience and be able to create compelling and impactful messaging. A data-driven approach is essential, as is the ability to stay current with industry trends and best practices. The role demands a leader who can inspire and motivate their team, as well as work closely with the executive team to align direct response efforts with the overall organizational strategy. A background in fundraising or a related field is highly desirable.

Functions

• Marketing
• Non-Profit Management