Associate Vice President of Digital Strategies

Associate Vice President of Digital Strategies

About the Company

Strategic Enrollment Management company

Industry
Management Consulting

Type
Privately Held

Founded
2015

Employees
11-50

Categories

• CRM Solutions
• Marketing
• Consulting & Professional Services
• Marketing & Advertising
• Education
• Digital Marketing
• Data & Analytics
• Recruiting
• Management Services
• Creative Communication
• Analytics
• Digital Advertising
• Training
• Consulting
• Professional Services
• Agency

Specialties

• ip targeting for education
• digital advertising
• enrollment marketing
• enrollment management consulting
• geodemographic modeling
• student search
• and higher education

About the Role

The Company is seeking an Associate Vice President of Digital Strategies to provide strategic leadership in the digital marketing domain. The successful candidate will be the primary advisor on digital marketing strategy for client-partner campaigns, leading the development, execution, optimization, and measurement of digital marketing initiatives to meet enrollment goals. Key responsibilities include serving as the strategic advisor for digital advertising, overseeing multi-channel digital marketing engagements, analyzing campaign performance, and managing a team of digital marketing and automation professionals. The role also involves building and maintaining relationships with senior institutional leaders, supporting client retention and growth, and contributing to the development of digital marketing methodologies and tools. Applicants for the Associate Vice President of Digital Strategies position at the company should have a Bachelor’s degree in a relevant field, with a Master’s degree preferred, and extensive experience in digital marketing, particularly within the higher education sector. The role requires a comprehensive knowledge of digital marketing platforms, advertising metrics, and analytics, as well as proficiency in various digital marketing content creation tools. The ideal candidate will demonstrate strong leadership, communication, and collaboration skills, and be adept at managing and optimizing digital marketing campaigns. Adaptability to new processes and a proactive approach to staying current with industry trends are essential. The position also involves periodic travel and the supervision of a digital marketing team.

Hiring Manager Title
Senior Vice President of Client Relations

Functions

• Marketing