Senior Vice President of Insights & Creative Strategy

Senior Vice President of Insights & Creative Strategy

About the Company

A communications agency specializing in insights, planning, and creative strategy.

Industry
Marketing and Advertising

Type
Privately Held

About the Role

The Company is seeking an SVP of Insights and Creative Strategy to lead a dynamic team dedicated to understanding and connecting with people across various channels. This pivotal role involves defining and implementing best practices for planning within the organization and advocating for the value of strategic planning. The successful candidate will be responsible for ensuring the development of high-quality briefs and strategic inputs in collaboration with account teams and the creative department. Applicants for the SVP of Insights and Creative Strategy position at the company should have a proven track record in a similar leadership role, with a deep understanding of how to leverage insights to drive creative and strategic decision-making. The role requires a visionary leader who can inspire and champion the planning craft, both within the department and the wider organization. A background in communications, marketing, or a related field is essential, as is the ability to work effectively with a diverse team of creative professionals. The SVP will be instrumental in shaping the future of the creative team, and as such, a strong focus on innovation and a passion for the industry are key.

Functions

• Advertising/Media Planning