Director of Marketing

Director of Marketing - Nursing Home

Located in the Upstate New York region

Salary up to $75K Per Year **based on experience**

Responsibilities of the Director of Marketing:

• Establish and maintain strong ties with hospital discharge planners, case managers, social workers, senior living communities, and local physicians.

• Represent the facility at community events, senior centers, and civic organizations to increase visibility.

• Create and implement comprehensive marketing plans to meet admissions and census goals.

• Ensure consistent brand messaging, visual identity, and positive representation across all channels.

• Identify trends, assess competitors, and use data to inform strategy.

Qualifications of the Director of Marketing

• Must have a strong understanding of marketing principles, strategies, and tactics
• Must have marketing experience in long-term care
• Must have connections to local hospitals in the area
• Experience/ability to establish new connections
• Excellent oral and written communication skills
• Must be able/willing to travel

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