Digital Marketing Specialist

Position Overview

Pineapple Healthcare is seeking a highly motivated, innovative Advertising Specialist to join our

Marketing & Communications team in Orlando, FL. This role requires a data-driven marketer

with advanced digital advertising expertise and high-level graphic design capabilities. You will be

responsible for building, optimizing, and scaling paid advertising campaigns while independently

producing compelling, brand-aligned visual assets to support clinic initiatives and community

outreach.

Key Responsibilities

Paid Media Strategy & Management: Plan, execute, and scale high-impact paid advertising

campaigns on Meta Ads (Facebook/Instagram), Google Ads, and YouTube Ads.

Creative Asset Production: Independently design high-quality graphics, visual media, digital ad

banners, and video/reel content using Adobe Creative Cloud and modern design tools (Adobe,

CapCut, Canva, and Affinity).

Campaign Analytics & ROI: Monitor, analyze, and report on campaign KPIs, audience insights,

and performance metrics to continually optimize ad spend and conversion rates.

Content Calendar Management: Develop, schedule, and oversee comprehensive multi-channel

content calendars across digital, social, and print platforms.

Brand & Reputation Alignment: Maintain consistent brand messaging across all ad creatives,

landing pages and promotional materials for events and community health fairs.

Secondary & Additional Responsibilities

Social Media & Community Engagement: Manage and monitor social media channels by

responding to comments/messages and supporting reputation management when needed.

Crisis & Reputation Management: Assist in managing crises, addressing negative reviews, and

communicating responses to unfavorable news.

Cross-Departmental Alignment: Coordinate with internal teams (clinical, operations, leadership)

to gather information, develop accurate messaging, and promote key initiatives.

Digital & Web Support: Assist in website updates, landing pages, and digital experience

improvements in collaboration with the marketing and web teams.

Budget & Project Tracking: Track advertising budgets, spending, and timelines to ensure

efficient use of resources and timely delivery of campaigns.

On-Site Content Capture: Assist with photography and videography needs, including capturing

content during events or at clinic locations when required.

Market Research & Industry Trends: Conduct market research and stay current on advertising

trends, emerging platforms, healthcare marketing updates, and best practices.

Team Brainstorming: Support creative brainstorming and team collaboration, contributing fresh

ideas and solutions during campaign planning meetings.

Minimum Requirements

• Core Platform Mastery: Proven hands-on experience managing paid ad campaigns within Meta Ads Manager, Google Ads, and YouTube Ads.
• Advanced Graphic Design & Editing: Intermediate to advanced proficiency with Adobe Creative Suite (Photoshop, Illustrator, Premiere Pro) or comparable professional design software.

Experience: 2+ years of hands-on digital marketing, paid social execution, and visual content

creation experience.

Language: Strong bilingual (English/Spanish) written and verbal communication skills.

Location: Must be able to work full-time Hybrid in Orlando, FL.

Preferred Qualifications

• Prior marketing experience within healthcare, community health, or non-profit organizations.
• Hands-on photography and video production capabilities for clinic activations and events.
• Knowledge of SEO/SEM fundamentals and marketing automation platforms (HubSpot, Mailchimp).