Director of Marketing

Director of Marketing - Nursing Home

Located in the Nassau County Region
Salary:Basesd On Experience, Excellent Salary with Benefits!!

Will Pay What It Takes!!

Qualifications:

• Must have a strong understanding of marketing principles, strategies, and tactics

• Must have marketing experience in long-term care

• Must have connections to local hospitals in the area

• Experience/ability to establish new connections

• Excellent oral and written communication skills

• Must be able/ willing to travel

Responsibilities:

• Establish and maintain strong ties with hospital discharge planners, case managers, social workers, senior living communities, and local physicians.

• Represent the facility at community events, senior centers, and civic organizations to increase visibility.

• Create and implement comprehensive marketing plans to meet admissions and census goals.

• Ensure consistent brand messaging, visual identity, and positive representation across all channels.

• Identify trends, assess competitors, and use data to inform strategy.

• Track marketing efforts, analyze performance, forecast occupancy, and report results to leadership.

• Manage marketing expense budgets.

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