177813-1: Senior Digital Marketing Manager

Job Description

This role leads execution of global recruitment marketing campaigns designed to attract top technical talent to the organization. Given a campaign brief (e.g., "build a campaign for AWS Database Services"), this person develops and runs the campaign strategy — not a ground-up employer brand program.

Job Summary

• Take campaign briefs from business and recruiting leaders and build out the strategy, messaging, and execution plan to reach senior technical audiences.
• Own and manage vendor/agency relationships to develop creative assets, build media plans, and execute campaigns across global locations.
• Run campaigns primarily across LinkedIn and Paid Search.
• Monitor live campaigns and adjust tactics based on KPI performance to optimize results.
• Partner with executive technical leaders to craft peer-to-peer marketing narratives that elevate the organization's employer brand.
• Coordinate with employer brand and marketing leads across business units to ensure brand synergy and consistent messaging.
• Gather stakeholder buy-in across a large, matrixed organization spanning more than 30 global locations.

Minimum Requirements:

• 3 years of experience in digital marketing, demand generation, advertising, or employer brand/recruitment marketing, with demonstrated ability to build and execute campaigns.
• Experience owning vendor/agency relationships and coordinating end-to-end campaign execution.
• Proven ability to develop and report on marketing KPIs — campaign delivery, applicant quality, and campaign analytics (impressions, clicks) — and adjust strategy based on performance data.
• Strong stakeholder management skills, with experience working across multiple business units or organizations.
• Comfortable learning internal/proprietary marketing tools (no specific platform experience like GA, Tableau, Marketo required).

Preferred:

• Experience running tech recruitment marketing campaigns specifically.
• Background in employer brand, recruiting, or technical/B2B marketing.
• A track record of creative campaign work for hard-to-reach or competitive audiences (e.g., entertainment awards campaigns, high-profile brand campaigns).

Ideal Candidate Traits:

• Adaptable and flexible, comfortable moving quickly.
• High creative standards — this audience (senior technical talent) is notoriously hard to reach and cut through to.