Iconic New York institution The Paley Center for Media is hiring a Director, Marketing & Partnerships. This strategic, high-energy leadership role will expand the Paley Center's reach and reputation by cultivating partnerships, building and nurturing audiences, and leading innovative marketing and promotional campaigns. This role is key to advancing the Paley Center's mission by developing mutually beneficial relationships with external organizations, impactfully driving visitor growth, and overseeing production of dynamic content and collateral that elevates the brand.
The Director serves as strategic partner and right hand to the VP, Marketing & Communications and collaborates with all teams in identifying new opportunities, executing special projects, and aligning marketing and partnership efforts with organizational goals.
Responsibilities
The Director is responsible for growing the Paley brand through:
- Driving high volume visitor traffic to the flagship Paley Museum in NYC
- Maximizing tickets sales and registrations to ensure sold out events in NY and LA
- Significantly growing memberships across all levels including public and industry
- Driving cross-functional collaboration to deliver on integrated campaign initiatives that meet business objectives
- Increasing viewership and engagement with Paley’s digital content
Audience Development & Team Leadership
- Design and implement audience development strategies to drive attendance, ticket sales, and membership
- Identify and explore new audience segments through data analysis, community outreach, and collaborative promotions
- Lead strategic outreach for major exhibitions, tentpole events, and invitation-only programs
- Conduct market and audience research and integrate insights into campaign planning
- Supervise and support the Audience Development Manager to achieve growth and visitation goals across all programs
Creative Direction & Campaign Management
- Own development and execution of successful creative marketing campaigns, collaborating with internal teams, external agencies, and acting as project manager for developing compelling sales collateral.
- Develop innovative media campaigns and identify key outlets and partners to reach key audiences and demographics
- Develop campaign briefs, messaging frameworks, and creative direction aligned with brand voice and strategic goals
- Direct video editors and the Creative Services team on promotional materials, marketing videos, and sales collateral
- Monitor campaign performance in collaboration with the Director of Digital Marketing & Growth Analytics, applying insights to optimize future efforts
Partnership Development & External Relations
- Establish the Paley as a go-to destination and premium co-brand opportunity by proactively identify and cultivate high-value partnerships with NYC-based organizations with aligned audiences
- Serve as lead account manager for media and promotional partners to ensure fulfillment of all obligations, from ad specs to post-run reports and negotiate/manage partnership terms, deliverables, benefits, and timelines with support from legal and finance
- Represent the Paley Center as a brand ambassador at events and in stakeholder meetings
Additionally
- Partner internally to leverage the CRM for segmented outreach and partnership engagement
- Engage as a Paley Ambassador for social media initiatives by actively sharing Paley’s social media posts and energizing employees to do the same to amplify reach and foster community engagement
- Participate in other projects as assigned by Paley executive team
Core Competencies
Our successful employees are:
- Highly organized with proven ability to meet deadlines and budgets
- Outstanding leaders able to lead cross functional teams
- Able own all tasks and manage simultaneously
- Outstanding verbal communicators with superior business writing skills
- Positive and professional with excellent interpersonal skills
- Able to prioritize competing tasks while maintaining attention to detail
- Resourceful, creative problem solvers, with strong research skills
Qualifications
- 10+ years of experience in marketing, partnership development, and brand strategy within media, entertainment, cultural institutions
- Proven ability to bring innovative and creative approaches to the shifting landscape of marketing to yield results, strategically growing external partnerships and audience engagement
- Demonstrated success leading campaign vision and strategy to own and lead creative campaigns, direct internal and external creative teams, and successfully impact organizational goals,
- Strong understanding of digital and experiential marketing trends and data-informed analysis
- Outstanding interpersonal skills with C-suite of corporate partners, a prominent outside Board, and peer executives
- Highly collaborative, strong consensus builder able to influence and drive the business forward
- Nights, weekends, and early morning/evening hours required to support live events and museum programming, with occasional travel
- Preference to work in-person in a cohesive, collaborative, high-energy, in-office environment
- Bachelor’s degree strongly preferred
- Bilingual fluency in Spanish a plus
Total Compensation Range: $100,000 - $150,000
About The Paley Center for Media
The Paley Center for Media is the world’s leading 501 (c)(3) nonprofit cultural institution whose mission is to preserve our media history and to explore media’s powerful shaping influence on our culture.
The Paley Center for Media owns the iconic, New York Paley Museum where media, sports, gaming, tech, and entertainment come together, and during the year, produces unmatched programs for the public and industry. On the public side, programs celebrate the very best of television, digital content, and interactive entertainment. On the industry side, the Paley Center convenes the most influential business leaders to explore and debate the most critical issues and opportunities within the industry while also fostering a sense of community amongst peers. Through its respected Paley Impact series, programs educate and explore how media impacts culture and shapes public discourse on important societal issues.
At the heart of The Paley Center sits the Paley Archive, which represents the largest public collection of its kind and is often cited as a national treasure, with over 160,000 programs spanning more than 100 years. This collection also serves as an incredible resource for K-12 educators and students nationwide that are served through its respected education classes.
Previously known as The Museum of Television & Radio, the Paley Center was founded in 1975 by William S. Paley, a pioneering innovator in the industry. For more information,please visit paleycenter.org.
Equal Employment Opportunity Statement
The Paley Center for Media maintains a strong policy of equal opportunity in employment. It is our objective to recruit, hire, and retain the most qualified individuals without regard to race, color, religion, sex, sexual orientation or identity, national origin, age, disability, veteran status, or any other characteristic or status protected by applicable federal, state, or local law. Our equal employment philosophy applies to all aspects of employment, including recruitment, compensation, benefits, training, promotions, transfers, job benefits, and terminations.
