Marketing Director

Minimum Requirements:

• Bachelor’s degree in Marketing, Communications, Business Administration, Public Relations, or a related field required.
• Minimum of five (5) years of experience in marketing, communications, public relations, business development, or a related field.
• Minimum of two (2) years of supervisory or leadership experience preferred.
• Experience developing and implementing comprehensive marketing plans and strategies preferred.
• Experience in healthcare, behavioral health, nonprofit, or community-based services preferred.

Core Competencies:

• Leadership and Staff Development: Provides direction, support, and accountability to Marketing staff while promoting effective performance and professional growth.
• Strategic Planning: Develops and implements marketing strategies that support organizational goals and increase awareness of programs and services.
• Communication: Communicates clearly and professionally with staff, leadership, community partners, and other stakeholders.
• Relationship Building and Community Engagement: Builds strong relationships and identifies opportunities to increase community awareness, partnerships, and referrals.
• Project Management and Organization: Effectively manages multiple projects, priorities, and deadlines while ensuring timely completion.
• Accountability and Decision-Making: Takes ownership of responsibilities, follows through on commitments, and uses sound judgment when making decisions.

Job Duties:

• Develop, implement, and maintain a comprehensive marketing plan, with an initial focus on Region 3.
• Provide direct supervision, guidance, and support to Marketing staff.
• Coordinate and oversee community outreach and marketing activities.
• Establish priorities and expectations for Marketing staff and monitor progress toward departmental goals.
• Manage the organization’s relationship and contract with its external marketing consultant.
• Coordinate with the marketing consultant to ensure projects, campaigns, and deliverables align with organizational priorities.
• Oversee the day-to-day operations of the Marketing Department.
• Develop strategies to increase awareness of the organization, its programs, and available services.
• Work with program leadership to identify marketing needs, target populations, referral opportunities, and community partnerships.
• Coordinate marketing efforts across programs and service areas to ensure consistent messaging and branding.
• Assist with the development and review of marketing materials, advertisements, promotional materials, social media content, and other communications.
• Identify opportunities for community engagement, outreach, partnerships, and events.
• Monitor the effectiveness of marketing activities and make recommendations for improvement.
• Maintain appropriate tracking and reporting of marketing activities, outreach efforts, and results.
• Collaborate with leadership on new programs, services, locations, and other initiatives requiring marketing support.
• Manage multiple marketing projects and priorities while ensuring deadlines are met.
• Perform other duties as assigned.