Job Title: Digital Marketing Coordinator

Reports To: Marketing Manager

Job Type: Full Time Exempt

Charlie Hustle is looking for a creative, organized, and digitally savvy Digital Marketing Coordinator to join our growing marketing team.

This role will support the day-to-day execution of Charlie Hustle's digital marketing efforts across social media, email, website, and other digital channels, helping bring our brand voice and creative to life across every customer touchpoint.

The ideal candidate has a strong understanding of social media, email marketing, digital content, and basic graphic design, along with an eye for visual storytelling and a genuine interest in fashion, lifestyle, retail, and culture.

This is a hands-on role for someone who can move quickly, stay on top of trends, manage multiple deadlines, and balance creativity with strong organization and attention to detail.

What You'll Do

• Manage the day-to-day social media calendar, including scheduling, publishing, and monitoring content across Instagram, X, Facebook, and other relevant platforms.
• Create engaging social content including captions, Stories, Reels, short-form video, and simple graphics.
• Capture social-first photo and video content using an iPhone or similar camera.
• Monitor and respond to comments, DMs, mentions, and other community engagement.
• Build and execute email campaigns, newsletters, and promotional emails using HubSpot.
• Maintain email audiences, lists, and basic segmentation in HubSpot to support accurate and effective marketing communications.
• Create and design email content that is consistent with the Charlie Hustle brand.
• Support website marketing updates in Shopify, including uploading banners, promotional graphics, and other digital assets.
• Create, resize, and adapt graphics for social, email, website, and other digital marketing needs.
• Create and adapt creative assets for paid digital advertising campaigns, working with our external paid media partner to ensure assets are delivered in the appropriate formats and sizes.
• Support product launches, promotions, campaigns, and other marketing initiatives across digital channels.
• Work closely with the Marketing Manager, Creative Content Producer, and E-commerce Specialist to ensure digital content and assets are completed accurately and on time.
• Monitor social and email performance and help identify opportunities for improvement.
• Help maintain a consistent Charlie Hustle brand voice and visual identity across digital channels.
• Assist in other departments during busy seasons
• Perform all other duties assigned

What We're Looking For

• 2+ years of experience in social media, email marketing, digital marketing, or a related field preferred
• Strong understanding of social media platforms and current trends
• Experience creating and scheduling social media and email content
• Basic photography and short-form video/Reel creation skills
• Strong writing, editing, and communication skills
• Basic graphic design skills and a strong eye for visual content
• Comfortable using Canva, Adobe Creative Suite, or similar design tools
• Comfortable creating, resizing, and formatting digital graphics for social media, email, and website use
• Strong attention to detail and ability to manage multiple deadlines
• Highly organized, creative, and comfortable working independently and in a fast-paced, collaborative environment
• Interest in fashion, lifestyle, retail, culture, and social media

Bonus Points

• Experience with HubSpot and Meta Business Suite
• Experience with Shopify or another e-commerce platform
• Stronger graphic design or Adobe Creative Suite skills
• Photography, video, or photo-editing experience beyond basic social content

Portfolio / Work Samples

A portfolio or relevant work samples are required with your application.

We'd love to see examples of work that show your ability to create engaging digital marketing content. This may include social media content, graphic design, short-form video, email marketing, website creative, digital campaigns, promotional materials, or other relevant work.

Your portfolio doesn't need to include every type of work listed above. We're most interested in seeing your creativity, attention to detail, and ability to bring ideas to life across digital channels.

Compensation

The salary range for this position is $60,000–$65,000 annually

Charlie Hustle is a hometown company that provides creative clothing products.