Associate Director of Litigation Marketing - Business Litigation

In this role you will shape and lead the business-unit marketing strategy for Cooley's Litigation Practice, partnering with the Marketing & Client Development organization to translate commercial objectives into actionable plans. You will guide audience insights, personalize messaging, and drive practice-building initiatives across cross-functional teams. Your leadership will influence high-stakes pitches, budgets, and storytelling to support growth and client development. This is a strategic, client-facing role that blends marketing, analytics, and leadership to advance the firm's business objectives.

• competitive compensation
• comprehensive benefits package
• 25 days PTO + 10 holidays
• paralental leave and fertility benefits
• firm-paid life insurance, LTD, and AD&D
• medical, dental, vision, HSAs/FSAs, pre-tax benefits

• Translate practice marketing plans into briefs for Campaign Strategy and engineer customer journeys to deliver BU outcomes
• Consult on buyer profiles and influencers to build segmentation logic for the practice
• Direct the strategy for practice-building initiatives and ensure materials reflect market trends
• Collaborate with leaders across MCD to align BU priorities with enterprise roadmaps and channel strategies
• Define personalization triggers and content requirements for practice-level messaging
• Oversee BU marketing budget and ROI assessment of sponsorships and spend
• Lead strategy and narrative development for complex pitches and proposals with Client Development and Pursuits & Proposals
• Interpret dashboard data with Insights & Optimization to recommend strategic marketing shifts
• Supervise and mentor direct reports; manage staffing, time logs, and compliance
• Participate in hiring, performance reviews, and employee lifecycle processes
• Perform other duties as assigned

• 8+ years of experience in marketing or business development (4+ years in management, senior level preferred)
• Prior professional services and/or B2B marketing experience
• Bachelor's Degree
• Proficiency with Microsoft Office, iManage and other firm applications
• Ability to work extended hours, travel as required

• Entrepreneurial mindset
• Excellent attention to detail
• Quality and consistency mindset
• Microsoft Office suite
• iManage
• firm applications