National Sales Manager

We are recruiting a National Sales Manager for an established consumer lifestyle company specializing in eyewear and fashion accessories. This is a hands-on leadership role for someone who can develop sales strategy, grow key channels, and remain closely involved in execution.

The National Sales Manager will oversee a diverse business spanning specialty retail, national accounts, eCommerce, off-price, and direct-to-consumer channels. This person will also lead two inside sales representatives and partner closely with product development, marketing, and operations.

The right candidate understands how to grow a multi-channel consumer products business while protecting margins, strengthening brand positioning, and ensuring the product assortment meets the needs of each customer and channel.

Key Responsibilities

• Develop and execute the national sales strategy across wholesale, specialty retail, national accounts, eCommerce, off-price, and DTC channels


• Lead, coach, and establish priorities for two inside sales representatives


• Set sales goals, forecasts, account strategies, and seasonal growth initiatives


• Expand relationships with gift, outdoor, and other specialty retailers


• Identify new accounts, reactivate dormant business, and uncover growth opportunities within existing customers


• Develop inside sales programs, promotions, outreach campaigns, and seasonal selling plans


• Oversee the Amazon business, including assortment, pricing, promotions, product content, inventory coordination, and performance


• Monitor DTC performance and contribute to merchandising, assortment, and promotional strategies


• Manage and grow key national and off-price retail relationships


• Evaluate promotional and closeout opportunities while protecting margins and brand positioning


• Partner with product development on channel-specific eyewear and accessories assortments, packaging, pricing, and exclusive programs


• Work closely with operations to align forecasts, inventory, and customer demand


• Track sales performance, channel profitability, forecasts, and other key business metrics


• Take ownership of results and operate with an entrepreneurial, hands-on mindset

Qualifications

• At least 7 years of sales experience within eyewear, accessories, consumer products, lifestyle brands, gift, outdoor, or a related category


• Experience managing multiple sales channels, including wholesale and eCommerce


• Previous experience leading or working closely with an inside sales team


• Working knowledge of Amazon Seller Central or Vendor Central


• Experience managing national or strategic retail accounts


• Strong understanding of forecasting, pricing, margins, promotions, and channel performance


• Ability to balance strategic planning with hands-on sales execution


• Strong analytical, communication, and cross-functional leadership skills


• Comfortable working within a collaborative, entrepreneurial organization

Preferred Experience

• Experience selling eyewear, fashion accessories, or other branded consumer products


• Experience selling through specialty gift, outdoor, or independent retail channels


• Familiarity with off-price retail


• Experience with Amazon advertising or marketplace growth

This is an opportunity to take ownership of a multi-channel eyewear and accessories business and directly influence its next stage of growth. The role is well suited for a commercially minded sales leader who enjoys building customer relationships, developing a team, and turning strategy into measurable results.