Brand Manager

Position Summary:

The Brand Manager is responsible for developing and executing brand strategies that enhance brand equity, drive business growth, and maintain the prestige and exclusivity of a lifestyle brand. This role oversees marketing initiatives, product positioning, customer engagement, and brand communications while ensuring consistency with the brand's heritage, values, and premium market positioning.

Key Responsibilities:

• Oversight of a portfolio of Lifestyle Eyewear brands


• Develops and drives business and marketing plans/budget for North America


• Analyzes sales to understand and react to the current business situation for brands managed


• Reports on business and distribution strategy for all sales channels


• Develops commercial ideas to help drive both wholesale shipments and retail sales – collaborating with the Trade Marketing/Marketing Services team for execution.


• U.S. liaison with counterparts in Italy


• Creates brand presentations, product release presentations, assortment plans, brand news updates and other training materials for sales support


• Actively participates in distribution strategy development by channel


• Participates in product selection, pricing and collection maintenance


• Works closely with planning to allocate product by channel of distribution


• Retail Market Week: presents brand and product direction, maintains line sheets and samples in addition to developing sell through initiatives by Retailer


• Optical Business Development Events: partners with sales team to help present the brands, showcase products and develop programs to drive sell through


• Key Accounts: Provides brand approval and brand presentation materials to key accounts to help solidify future orders for future releases


• Opportunity for Travel

Experience Requirements & Skills:

• Minimum of 6 years Brand Management experience required. Fashion and/or luxury experience strongly preferred.


• Bachelor's degree preferred


• Interest in fashion accessories


• Strong Analytical approach


• Excellent verbal and written communication skills


• Advanced in MS Office applications with high proficiency in Excel and PowerPoint


• Polished, professional and fashion forward individuals with demonstrated success in Brand Management