LOCATION: Bristol, IN or Charlotte, NC with occasional travel to the other.

POSITION SUMMARY

The E-Commerce Manager serves as the strategic leader for all e-commerce operations across

EarthWay Products and Border Concepts. This role is accountable for formulating, executing, and

continuously refining the multi-channel e-commerce strategy that drives revenue growth, operational

efficiency, and brand integrity across both organizations.

The E-Commerce Manager exercises independent judgment and discretionary authority in the design,

prioritization, and optimization of e-commerce systems, platforms, agency partnerships, and

investment decisions. Hands-on involvement is limited to analysis, exception management, and

resolution of systemic issues rather than routine transactional execution.

The E-Commerce Manager serves as the strategic leader for all e-commerce operations across

EarthWay Products and Border Concepts. This role is accountable for formulating, executing, and

continuously refining the multi-channel e-commerce strategy that drives revenue growth, operational

efficiency, and brand integrity across both organizations.

The E-Commerce Manager exercises independent judgment and discretionary authority in the design,

prioritization, and optimization of e-commerce systems, platforms, agency partnerships, and

investment decisions. Hands-on involvement is limited to analysis, exception management, and

resolution of systemic issues rather than routine transactional execution.

KEY RESPONSIBILITIES

E-Commerce Strategy & Leadership

• Formulates and executes the unified e-commerce strategy for EarthWay and Border Concepts,

aligning platforms, processes, and performance metrics across both businesses.

• Provides strategic direction and leadership for all marketplace, DTC, and digital commerce initiatives.

• Establishes e-commerce priorities, KPIs, workflows, and governance standards to ensure scalability

and consistency.

• Serves as the internal subject-matter authority on EDI transactions ,e-commerce systems, trends, and best practices.

•Manages and processes all daily orders for all EDI partnered customers (THD, Lowes, Meijer, Ace, etc)

• Partners cross-functionally with Sales, Marketing, Operations, Finance, and Customer Service to align e-commerce strategy with broader business objectives.

Marketplace & Channel Authority

• Authorizes marketplace strategy, structure, and standards for Amazon Seller/Vendor Central, Wayfair, Walmart, Shopify, and other current or future platforms.

• Fulfillment by Amazon (FBA) experience preferred

• Analyzes platform performance, order flow health, cancellations, customer issues, and account risk to identify systemic trends and corrective actions.

• Resolves or directs resolution of escalated or systemic marketplace issues that materially impact

revenue, compliance, or customer experience.

• Establishes listing standards, content strategy, pricing frameworks, and optimization priorities across channels.

Systems, Inventory & Operational Governance

• Owns the e-commerce systems architecture, including NetSuite, EDI, SPS Commerce, and related

integrations.

• Analyzes inventory positioning and fulfillment performance across platforms and authorizes corrective strategies when thresholds or service levels are at risk.

• Maintains accountability for e-commerce shipment accuracy and timeliness through system oversight and exception management.

• Directs continuous improvement of SOPs, automation, and controls to reduce manual intervention

and operational risk.

Advertising, Budget & Agency Discretion

• Develops and authorizes e-commerce advertising strategies across marketplaces and DTC platforms.

• Exercises discretionary authority to set, allocate, and adjust advertising spend budgets within

company guidelines.

• Negotiates and manages relationships with external agencies, technology providers, and content

partners, including authority to recommend changes or termination of services.

• Evaluates return on investment and performance effectiveness to inform future investment

decisions.

Customer Experience & Brand Protection

• Establishes customer experience standards and escalation protocols across all e-commerce channels.

• Analyzes customer feedback, marketplace signals, and service data to proactively protect brand

reputation and account health.

• Directs resolution strategies for escalations that could materially impact platform standing or

commercial outcomes.

Growth, Expansion & Integration

• Leads evaluation and implementation of new platforms, brands, or revenue channels as business

needs evolve.

• Directs integration efforts between EarthWay and Border Concepts e-commerce systems to ensure

strategic alignment and operational continuity.

• Provides leadership input into long-term digital transformation and growth initiatives.

MEASURES OF PERFORMANCE

• Sustainable revenue growth and marketplace performance across EarthWay and Border Concepts

channels.

• Platform stability, compliance, and account health.

• Effective use of advertising budget discretion and return on investment.

• Successful system integration and scalability.

• Demonstrated leadership impact and individual contribution to company performance.

WORKING CONDITIONS

This is an office-based position at EarthWay Products in Bristol, Indiana, with periodic travel to Border

Concepts locations as business needs require.

ACKNOWLEDGMENT

This job description reflects current duties and may evolve as business needs require.