Sales Representative - Central

About ROE Visual

ROE Visual is a global leader in premium LED display technology, delivering innovative visual solutions for the live events, broadcast, virtual production, corporate, and fixed installation markets. We are committed to providing exceptional products, service, and support to our customers while fostering a collaborative and innovative work environment.

Position Summary

ROE Visual US is seeking a motivated and customer-focused Sales Representative – Central to join our growing sales team. This position may be based in either our Nashville, TN or Chatsworth, CA office.

The Sales Representative is responsible for developing new business opportunities, managing existing customer relationships, and driving sales growth throughout the Central region. Working closely with internal departments—including Customer Service, Accounting, Operations, Warehouse, and Technical Support—you will ensure an outstanding customer experience from initial inquiry through post-sale support.

The ideal candidate is a relationship builder with excellent communication skills, strong business acumen, and a passion for serving customers in the entertainment and professional AV industries.

Essential Responsibilities

Reporting to the Managing Director, the Sales Representative will:

• Develop and maintain strong relationships with new and existing customers.


• Identify new business opportunities and actively pursue sales growth within the assigned territory.


• Present and demonstrate ROE Visual products and solutions to customers, consultants, dealers, rental companies, and end users.


• Understand customer requirements and recommend the most appropriate LED display solutions.


• Prepare quotations, proposals, pricing, and contract terms.


• Negotiate pricing and close sales while maintaining company profitability goals.


• Coordinate with Accounting, Operations, Warehouse, and Technical Support to ensure timely order processing and customer satisfaction.


• Provide post-sale support and maintain ongoing customer relationships.


• Resolve customer concerns promptly and professionally.


• Monitor market trends, competitive activity, and customer needs to identify new opportunities.


• Maintain accurate sales forecasts, CRM records, and activity reports.


• Attend industry trade shows, customer events, and networking opportunities as required.


• Meet or exceed assigned sales goals and performance objectives.

Qualifications

The successful candidate will possess:

• Previous sales experience within the entertainment, live events, professional AV, or related industry.


• Strong relationship-building and customer service skills.


• Excellent verbal, written, and presentation skills.


• Ability to effectively negotiate and close sales opportunities.


• Strong organizational and time management skills.


• Excellent analytical and problem-solving abilities.


• High attention to detail.


• Ability to travel throughout the assigned territory as needed.

Preferred Qualifications

• 3–5 years of business-to-business sales experience in the entertainment, live events, or professional AV industry.


• Experience selling LED display systems or related audiovisual technologies.


• Bachelor's degree in Business, Marketing, Communications, or a related field preferred.


• Knowledge of LED display technology and video processing equipment.


• Existing relationships with rental & staging companies, system integrators, consultants, production companies, or entertainment venues.


• Mandarin and English language proficiency is a plus.

Compensation & Benefits

ROE Visual offers a competitive compensation package, including:

• Base salary of $70,000–$80,000 annually


• Uncapped commission opportunity


• Medical insurance


• Dental insurance


• Vision insurance


• 401(k) plan with company matching


• Paid Time Off (PTO)


• Paid holidays


• Opportunities for professional growth and career advancement

Who We Are

ROE Visual is a global leader in premium LED display technology, delivering innovative visual solutions for the live events, broadcast, virtual production, corporate, and fixed installation markets. Our commitment to quality, innovation, and customer success has made ROE Visual the trusted choice for some of the world's most recognized productions, venues, and brands.

Every ROE Visual product is engineered using carefully selected premium components, cutting-edge technology, and decades of industry expertise. We understand the unique challenges faced by designers, engineers, production professionals, and integrators, which is why we develop intuitive, reliable LED solutions that bring even the most ambitious creative visions to life.

From concert tours and television broadcasts to immersive experiences and permanent installations, ROE Visual displays are relied upon around the world to deliver exceptional performance and uncompromising image quality.

At ROE Visual, we're passionate about innovation, collaboration, and helping our customers create extraordinary visual experiences.

Your Stage. Our Passion.