Marketing Manager

Marketing Manager, Full-Funnel (CPG & HCP)

Location: 100% Remote (US-Based excluding California)

Reporting To: Director of Marketing

Role Type: Full-Time

The Opportunity

We are seeking an experienced Marketing Manager to drive full-funnel growth at the intersection of consumer packaged goods (CPG) and healthcare provider (HCP) engagement. In this role, you will hold end-to-end ownership of integrated campaign strategy and creative execution—translating clinical science and consumer insights into high-converting campaigns across both DTC and medical professional channels.

If you are a full-funnel strategist who thrives on owning campaign lifecycles from brief to performance analysis, this role offers direct impact in transforming women’s health.

Key Responsibilities

• Full-Funnel Strategy: Architect and execute integrated marketing strategies across every stage of the funnel (awareness, acquisition, conversion, and retention) tailored for dual audiences: DTC consumers and HCPs.


• Dual-Channel Growth (DTC + HCP): Develop distinct messaging frameworks that resonate with patients/consumers while establishing scientific credibility and clinical adoption among healthcare practitioners.


• Creative & Agency Leadership: Lead the creative lifecycle from strategic briefing to asset delivery, managing external creative agencies, production partners, and specialized freelancers.


• Multi-Channel Campaign Orchestration: Oversee campaigns spanning paid digital (Meta, Google, CTV), retention channels (email, SMS), direct mail, and e-commerce platforms (Shopify, Amazon).


• Testing & Data-Driven Iteration: Partner with Performance Media, Content, and Lifecycle leads to translate funnel analytics into clear creative hypotheses, running rigorous A/B and multivariate tests to improve CAC, LTV, and provider engagement.

What You Bring (Required Qualifications)

• 7+ Years of Direct Marketing Experience: Demonstrated track record leading integrated, full-funnel marketing campaigns with measurable commercial impact.


• CPG & E-Commerce Background: Hands-on experience driving customer acquisition and retention in consumer packaged goods (wellness, supplements, or regulated consumer products strongly preferred).


• Proven HCP Marketing Acumen: Direct experience marketing to healthcare providers—understanding clinical positioning, medical education, detailing, or provider recommendation loops.


• Full-Funnel Fluency: Demonstrated ability to manage performance metrics and customer journeys across paid media, CRM (email/SMS), web/landing pages, and retail/e-commerce ecosystems.


• Agency & Vendor Management: Proven track record briefing, directing, and holding external creative and media agencies accountable to deadlines and performance standards.


• Work Authorization & Location: Must reside and be legally authorized to work in the United States (excluding California).

Preferred Qualifications

• Background working directly within or managing top-tier advertising/creative agencies.


• Deep familiarity with e-commerce operations across Shopify and Amazon.


• Experience navigating compliance and regulatory standards in health, wellness, or dietary supplements.

If this role aligns with where you'd like to take your career, apply now!