TikTok Shop Manager

*THIS IS NOT A JOB WITH FORCEBRANDS*

Responsibilities

• Own TikTok Shop revenue, strategy and profitability


• Develop plans to scale the channel into a multi-million-dollar business.


• Set and manage revenue targets, forecasts, budgets and KPIs.


• Analyze performance and identify opportunities to increase traffic, conversion, order value and repeat purchases.


• Develop pricing, bundles, promotions and new product opportunities.


• Lead agency relationships, setting clear targets and holding partners accountable for revenue, affiliates, content, paid media and live shopping.


• Build and manage the affiliate and creator strategy across both markets.


• Maintain a consistent pipeline of effective UGC and affiliate content.


• Partner with supply chain and customer service teams to manage stock, fulfilment and customer experience.


• Ensure listings, pricing, bundles and promotions remain accurate and optimized.


• Monitor reviews, complaints, refunds, account health and platform compliance.


• Stay ahead of TikTok Shop trends, platform developments and competitor activity.


• Continuously test new strategies and growth opportunities.

Qualifications

• 3+ years of TikTok Shop experience from the better-for-you CPG space


• Proven ownership of several million dollars in annual TikTok Shop revenue.


• Strong knowledge of affiliates, UGC, live shopping, paid media, promotions and operations


• Experience leading external agencies


• Commercial expertise across revenue, forecasting, budgets and profitability.


• Strong analytical, operational and decision-making skills.


• Experience managing inventory, fulfillment, customer experience and account health.


• Proactive, entrepreneurial and comfortable taking full ownership in a fast-paced environment.