Marketing Director

Black Diamond Coatings, Inc. (BDC Brands) is looking for a Director of Marketing to join our growing team in Brooksville, FL.

Apply promptly! A high volume of applicants is expected for the role as detailed below, do not wait to send your CV.

The Director of Marketing is a strategic and execution-driven leader responsible for elevating the DOMINATOR®, AQUA-X®, and OBSESS® brands. This role blends bold marketing creativity with sharp analytical planning to grow brand awareness, differentiate product offerings, and drive sales across digital, retail, and distribution channels.

The ideal candidate has a strong background in product-based marketing — not services — and thrives in highly competitive markets. They've succeeded in entrepreneurial or mid-size environments where agility, speed, and cross-functional hustle matter more than layers of corporate process.

Key Responsibilities:

Brand Awareness & Positioning:

• Own the strategy and execution of initiatives that drive consumer demand and brand recall — with a clear goal of making our brands household names in their categories.
• Position BDC's products against competitors with differentiated messaging and storytelling.
• Champion consistency in brand voice, visuals, and values across all platforms.

Product Marketing & Launches:

• Lead go-to-market strategy for new products, including naming, messaging, packaging, launch planning, and sales enablement.
• Partner with the Sales team to ensure alignment with seasonal cycles and customer feedback.
• Create high-impact product content that communicates value and drives conversions.

E-Commerce & Paid Media:

• Own performance on Amazon, Shopify, and other online platforms.
• Drive traffic and revenue through data-informed paid media strategies (Google, Meta, Amazon Ads).
• Constantly test, analyze, and improve campaigns to increase ROI and lower CAC.

Creative Execution & Campaign Management:

• Concept and produce memorable, conversion-focused campaigns that stand out in a crowded space.
• Roll up your sleeves to write copy, direct creative, and test messaging across channels.
• Use non-traditional and guerrilla tactics where appropriate to capture attention.

Data-Driven Planning:

• Define and track KPIs for awareness, conversion, engagement, and marketing ROI.
• Use tools like Google Analytics, Helium 10, HubSpot, and Shopify to inform decisions.
• Continuously optimize spend and focus based on performance insights.

Team & Cross-Functional Leadership:

• Lead a small but mighty team of marketers and freelancers.
• Collaborate closely with Sales, Product, and Operations for aligned execution.
• Maintain urgency, ownership, and accountability across projects.

Why Work at BDC Brands?

At BDC, we don't just make premium, eco-friendly products — we build a company where every person matters and every improvement counts.

We're a family- and veteran-owned manufacturing company based in Brooksville, Florida, creating high-performance products under the DOMINATOR®, AQUA-X®, and OBSESS® brands. You'll find us on Amazon, Home Depot, Walmart, Lowe's, and in the homes of customers who care about quality.

But what really sets us apart is how we work:

• We think like owners.
• We move fast and solve real problems.
• We live our values — from "Do More With Less" to "Excellence Every Day."

We're a team of go-getters who cross-train, collaborate, and win together. No corporate layers. No red tape. Just real opportunity to grow, lead, and make a difference. xevrcyc

Whether you're mixing product, shipping orders, running a machine, or managing a team, your actions matter here. If you bring humility, hustle, and heart, you'll thrive at BDC.